The Sultan Centre, a leading retailers across the Gulf and Middle East, has extended its four-year partnership into Jordan with UK retailer Waitrose.

The TSC has been working closely with Waitrose as an exclusive distributor for Waitrose’ own label products in Kuwait and Lebanon, said a statement.

It features a wide selection of high quality Waitress products throughout TSC (Safeway) stores across Jordan, it said.

The new products can be found across a variety of categories including grocery, frozen foods, snacks and beverages.

Makram Malaeb, the group international and non-food commercial director, said: “Waitrose has a royal warrant to supply groceries to UK’s Royal Family. We are pleased to introduce such a reputable brand to our valuable clients in Jordan where they can shop from an array of items to fulfill their everyday shopping needs.

“We are committed to giving our customers more choices by offering the best quality, variety, and service which remains the cornerstone of TSC’s proposition.” - TradeArabia News Service