ECity, an operator of multi-brand electronics retail stores across the UAE and a part of the Albatha Group of Sharjah, recently opened its 9th store in the UAE.

The newly opened outlet, located at Dalma Mall in Abu Dhabi, features the company's rebranding initiative, including the new logo and identity, reflecting its concept of utilising technology, fixtures, lay-outs and displays that have never been used in today's industry and the markets, the company said.

The company's tagline, 'Experience the future of electronics,' throws the spotlight on today's leading innovative brands and the products and services they offer, some of which have never been experienced or witnessed in the UAE, it added.

Jaouad Dakir, CEO of ECity, said: “We are proud of the opening of this new store, which features our new redesigned logo and identity. Our rebranding initiatives reflect our one-of-a-kind specialty consumer electronic concept and ably complements our expansion strategy. All of our stores will be redesigned with a strategic lay-out that will improve the over-all customer experience – presenting them with a smart and friendly shopping environment that focuses heavily on convenience, online shopping and in-store and home repair services.”

ECity recently announced its rebranding efforts, which is focused on consolidating its position as the region's first 'Technology Convenience Store.' The company's new store and portfolio has been designed to uplift the brand's appeal by featuring vibrant new products, a new signage and an improved store plan crafted specifically to improve the customers’ shopping experience.

ECity stores will be throwing the spotlight on tablets and smartphones, which have been seeing strong sales growth. However, the company will also be featuring other smart gadgets and accessories along with Small and Major Domestic Appliances, Personal Care, Audio Video, Gaming and Toys, Drones, Accessories, 3D printing, notebook, wearables and camera.

“Consumers today have demonstrated an increased preference for all things compact and multifunctional--a trend that has set the tone of experiencing the future of electronics and what it can offer. The trend also reflects our continued investment and commitment in the retail industry, as well as our dedication to provide only the best quality experience for our customers,” concluded Dakir. –TradeArabia News Service