TP-Link Technologies, a global provider of SOHO and mobile devices, has partnered with Etihad Specialized Trading, a sister company of Assr Al Jawal to distribute its Neffos smartphone array in Saudi Arabia.

According to the vendor, which makes a broad range of products to the consumer including wireless solutions, ADSL, routers, switches, IP cameras, powerline adapters, print servers, media converters, network adapters and smartphones, the partnership with Etihad Specialized Trading opens up opportunities for the two companies to develop the mobile business with independent retailers, mass market and specialised IT markets in Saudi Arabia.

Under the accord, Etihad Specialized Trading will supply independent retailers in Saudi Arabia with TP-Link's entire range of Neffos devices and accessories.

Conrad Yang, country manager, TP-Link MEA FZE, Saudi Arabia, said appointing Etihad Specialized Trading as the Neffos authorized distributor in the Kingdom paves the way for the company to develop and grow its mobile devices business with all channels and specialized IT verticals.

"We selected the company for TP-Link's premium mobile brand Neffos smartphone’s authorized distributor in Saudi Arabia to help us develop the business," he said.

He added that TP-Link picked Etihad Specialized Trading because of its good track record and professionalism in the Saudi market, well-qualified and well-trained sales force, and superior penetration and reputation in the market.

Yang added that by partnering with Etihad Specialized Trading to distribute the Neffos range of smartphones and accessories, TP-Link is reinforcing its commitment about developing the mobile devices business in-country across the region.

"The partnership with the distributor is a natural progression for us given that Assr Al Jawal is already working with the Neffos brand in the UAE," he said.

Etihad Specialized Trading has a thriving wholesale, telecoms, e-commerce.B2B and, KDR and POS business in Saudi Arabia.

In addition, the company is the partner of choice for telecoms and IT related technology providers and vendors through a state-of-art distribution set up that serves multi-natured clients in the retail and traditional reseller channels.

Etihad Specialized Trading distribution business covers business lines, telecommunications, lifestyle consumer electronics and logistics. – TradeArabia News Service