Max Fashion, a leading value fashion brand in the region, has welcomed the new year in Saudi Arabia with a showcase of its Spring 2019 apparel collections. 

 

The new collection will focus on design and value to create clothes and accessories that identify and enhance the look of its customer base, becoming the brand of choice for Saudi locals, said officials during the recent launch event held at the Park Hyatt in Jeddah. 

 

Head of Marketing Haroon Al Rasheed and Head of Buying Hans van den Broecke attended the event in Jeddah.

 

Max Fashion customers of all ages can explore the latest beauty products and fragrances or dress to impress with new pieces across apparel and accessories, delivering on the fresh, seasonal styles and comfort they are looking for, they added. 

 

CEO Kabir Lumba said: "Saudi Arabia remains a strategic market for Max Fashion. It is for this reason that, since its arrival 2004, the brand has continued to expand in the kingdom."

 

"I am proud to have a great team, which helped me create a strong business with an innovative marketing strategy and specialized curated products to deliver exactly what our Saudi customers want,"stated Lumba.

 

Max Fashion’s expansion in Saudi Arabia, its biggest market, is driven by its commitment to bring its products closer to customers located across the kingdom, he added.

 

The activewear collection for men and women features athletic jackets, sports bras, leggings, shorts, crop tops, mesh sweaters and sport accessories in a range of colors and prints, said the statement from Max.

 

For the little ones, new pieces for boys and girls flow around trends and materials that are both fashionable and wardrobe essentials, it stated.

 

Haroon Al Rasheed, the head of marketing at MAX Fashion, said: "Today’s event is testament to the fact that Max Fashion has become a leading preferred brand for its customers in Saudi Arabia, offering them fashionable products adapted to their requirements."

 

"Our aim is to rewrite what people in Saudi Arabia think about great value fashion – and make it possible for everybody to dress the way the want to dress," stated Al Rasheed.

 

Hans van den Broecke, the head of buying at Max Fashion, said: "The secret of Max Fashion’s success in Saudi Arabia is based on responding to the needs of its customers – we are dedicated to adjusting our collections to suit different lifestyles and tastes."

 

"The distinctive style of each outfit comes from our attention to the needs of people who want clothing that is comfortable, looks great and represents their heritage, all at a great price" he added.-TradeArabia News Service