Souq.com has announced the start of sales of the all-new Kindle featuring a front light, enabling one to adjust the display brightness to read comfortably in even more places—whether indoors at night or outside in the sun.

The all-new Kindle also includes an updated design, the latest electronic ink technology for better contrast. The all-new Kindle comes in black or white is offered for SR369 ($98).

“Customers consistently tell us how much they appreciate having a front light on Kindle devices so they can read in any environment—from a sunny patio to their bed at night,” said Souq.com Saudi Arabia general manager Saleem Hammad.

“The team worked hard to bring this customer-favourite feature to our most affordable device, and we’re excited to introduce the all-new Kindle—with a built-in adjustable front light.”

Like all Kindle devices, the all-new Kindle provides a sanctuary reading experience with no distractions and includes a glare-free display with laser-quality text that’s easy to read. The new adjustable front light makes it even more comfortable to read in a variety of places while still delivering weeks of battery life. The all-new Kindle also includes updated electronic ink technology for better contrast and now uses capacitive touch to prevent accidental swipes on the six-inch, 167 ppi display.

The refreshed design delivers all these great features while keeping the device thin and light, so it’s easy to hold in one hand for long reading sessions. And the all-new Kindle comes with features customers love—storage to hold thousands of books so you can take your library with you, a battery life that lasts weeks not hours, and a durable design that makes it easy to bring with you on the go.

The all-new Kindle helps you go beyond a book with Amazon’s newest reading features. Now, when you finish a book, it will automatically be marked as read in your library and synced across your reading devices including Kindle, Fire tablet, and the free Kindle apps for iOS and Android. With just a few taps, you can filter to see which books you’ve read and which you haven’t, so organizing your library has never been easier, a company statement said.

The new device joins Kindle Paperwhite, which features a high-resolution, 300 ppi display with a flush-front design and waterproofing, and Kindle Oasis, which includes a seven-inch, high-resolution display, waterproofing, and an ergonomic design. – TradeArabia News Service