Samsung Gulf Electronics has launched two new models of its RS5000RC side-by-side refrigerator lineup, RS65R5691SL (650 litre) and RS64R5331B4 (640 litre), which are now available in two-door and three-door options.

The new refrigerators feature unique innovations that allow users to store more food without increasing external dimensions or compromising on energy efficiency, said a statement from Samsung.

The refrigerators also have a sleek and seamless counter-depth design that will fit perfectly with the dimensions of the consumers’ existing appliances and cabinetry to create a harmonious kitchen interior and come with an all-around cooling system that makes sure food is fresh wherever it is stored in the fridge, it said.

Vinod Nair, the head of digital appliances division at Samsung Gulf Electronics, said: “Everything Samsung creates is borne out of our determination to enrich peoples’ daily lives with innovative technology, based on a deep understanding of what consumers really want and need.”

“We are excited to launch the new variants of side-by-side refrigerators that are highly energy efficient and durable, ensuring longer-lasting performance. And we will continue to introduce unbeatable technologies and features that uniquely meet consumer needs in the refrigerator space,” he stated.

"Samsung RS65R5691SL refrigerator’s FlexZone provides the ultimate in food storage flexibility. With just one touch, the lower fridge can be easily customised to store different foods using four pre-set temperature settings: chill (0°C) to preserve the natural taste and moisture of fresh meat;
beverage (1°C ) to keep beverages refreshingly cool; fruit and vegetable (3°C) to protect freshness of produce; fridge mode to use extra space as an expanded fridge. It operates in sync with upper fridge-set temperature," he explained.

An all-around cooling system continually checks and blows cold air through strategically designed multiple vents, which cool the entire fridge evenly from corner to corner, thus keeping all food items at the optimum temperature and fresher for longer, he added.

The new refrigerator lineup is available across all major retailers and Samsung brandshops in the UAE with RS65R5691SL (650 litre) priced at Dh5,999 ($1,633) and RS64R5331B4 (640 litre) at Dh5,499 ($1,497). – TradeArabia News Service