MCM Worldwide, a luxury lifestyle goods and fashion house, has formed a joint venture with Al Tayer Insignia, a major luxury retailer in the Middle East, marking MCM brands’ direct entry to the UAE market.

The joint venture will be headquartered in Dubai.

The joint venture’s inaugural activity will be the anticipated opening of the new MCM flagship Dubai store newly located at the Dubai Mall, Fashion Avenue in March.

“We are delighted to take an important step further into the UAE market through this partnership with Al Tayer Insignia. Over the past years, MCM has established a strong presence in the region and we feel that it is now time to further enhance it, by introducing a new omnichannel approach and heavily expand our online presence in the region,”, said Eric Erhardt, president of MCM EMEA.

“We are excited about our partnership with MCM. The joint venture will set the platform for the continued growth of MCM in the region by enhancing its customer proposition.” said Khalid Al Tayer, managing director, Al Tayer Insignia.

Since its debut into the UAE in 2012, MCM has established presence in Saudi Arabia, Kuwait, Qatar, Bahrain and Egypt, with flagship stores and shop-in-shops located in leading luxury malls, as well as the most recent successful partnership with luxury online distributer OUNASS. – TradeArabia News Service