Samsung Electronics has launched its new Bespoke refrigerator, which allows consumers to tailor their own configurations by material, colour, and module to match various lifestyles and interior design concepts.

The refrigerator is launched in select markets around the world. After first launching in China, Bespoke will be introduced in Europe and the CIS region.

“Samsung is creating new kitchen innovations with Bespoke by catering to individual preferences across a wide spectrum of consumer lifestyles,” said Eugene Chung, Vice President of Digital Appliances, Samsung Electronics. “We are excited to offer consumers around the world the opportunity to satisfy their lifestyle needs through our aspirational Bespoke refrigerator.”

The line-up includes three models: a 24-inch 1-door module; an 18-inch one-door module, and a two-door BMF module. With these three different modular units, users can simply add a new model to their existing combination without the need to discard or replace the current model when adjusting to a lifestyle change or new décor.

The product types can be mixed and matched to best reflect the user’s lifestyle, dietary habits, family size and kitchen layout. All models are identical in depth and height to allow a uniform look when installed side-by-side.

 Aside from its modular design, each Bespoke comes with an innovative door panel that can be personalized with a unique colour-material-finish (CMF) based on the user’s design preferences. With up to 11 colours and three textures to choose from, consumers can mix and match to reflect user’s personal taste.

The colour offering ranges from lavender and pink to burgundy and navy, delivering a diverse colour palette for a wider variety of choice. The three textures – Satin Glass, Color Cotta, and Glam Mirror – further extends the customizability of Bespoke, with each texture radiating a subtle lustre that is also pleasant to the touch. The polished feel of Satin Glass strikes the right balance between matte and glossy, while Color Cotta conveys the warmth of a freshly baked clay pot. Meanwhile, the Glam finish exquisitely highlights the space it occupies with a soft sheen.

Bespoke is equipped with a comprehensive range of features that provide consistent and efficient cooling to keep food fresher for longer.

•    All Around Cooling cools each compartment of the fridge evenly from corner to corner by consistently checking the temperature and circulating cool air through strategically placed vents. This means food is kept at the optimum temperature to preserve freshness for longer.
•    Metal Cooling also contributes to keeping food fresh, even when users frequently open and close the door. A Metal Cooling plate, Metal Shelf and Flat Metal Duct retains the cold, preventing the loss of cool air when the door is opened.
•    No Frost technology helps maintain optimal temperature in every corner of the refrigerator by enhancing air circulation. It stops the build-up of ice on fresh food, like vegetables, and prevents the need to defrost the fridge.
•    Users can also use the Power Freeze function to automatically set the freezer temperature to the lowest level to create a rapid blast of intensely cold air. It’s great for freezing or firming up frozen food, like ice cream, and making ice quickly.
•    The Freezer/Fridge Convertible is an adjustable compartment, so users can easily switch back and forth between a freezer and a regular fridge compartment based on their refrigeration needs. – TradeArabia News Service