Dubai-based Gulf Marketing Group (GMG), a leading distributor for global brands like Nike, Columbia, Timberland, Vans, has witnessed a surge in online sales across its sports division during the 2019-20 period. 

 

One of the Middle East's leading family-owned holding companies, GMG said it is gearing up for a continued surge in e-commerce demand across its sports division. 

 

The company has now deployed an expanded omnichannel ecosystem that enhances customers’ accessibility to leading sports brands through digital and mobile-commerce platforms. 

 

GMG Sports is a major sports retailer in the Mena region with an international footprint of over 550 sports retail stores, including homegrown brands such as Sun and Sand Sports as well as being a distributor for global brands like Nike, Columbia, Timberland and Vans. 

 

Group Deputy Chairman and CEO Mohammad A. Baker said: "We have always embraced new technology to deliver more engaging and rewarding experiences to consumers. This latest project recognizes that individuals today want even greater access to their favorite stores and brands quickly and conveniently, whether in the shopping mall, via their laptop, or on the go with their smartphone."

 

"By strengthening our omnichannel approach, our customers can expect a more consistent and personalized shopping experience backed by intelligent technology," he stated.

 

COO Bhavna Buttan said: "Incorporating more scalable digital solutions into our retail operations enables us to not only improve current customer interactions, but anticipate market needs and respond to them swiftly and effectively."

 

"That is essential to us as a growing business with demand for our products surging across the region, added Buttan.

 

In addition to the sports division, GMG also has a growing presence in other business verticals, including healthcare, food, education, real estate, and logistics.