The Walt Disney Company Middle East and Alshaya Group have opened the Middle East’s first-ever Disney Store shop-in-shops in Dubai, Abu Dhabi and Kuwait.

Featuring a brand new store design unique to Disney Stores, each of the six shop-in-shop includes a wide-range of products from your favourite Disney, Pixar, Marvel and Star Wars characters and movies, all carefully curated for the region - including apparel, costumes, toys, and home goods.

John Hadden, Alshaya Group CEO, said: “We all grew up with Disney and we all have a favourite character. We are delighted that Alshaya Group has been able to collaborate with The Walt Disney Company Middle East to bring the magic of Disney, not only to a new generation, but also to life-long fans. We look forward to introducing these exciting new shop-in-shops to the region and hope to welcome customers back time after time.”

Vice President and General Manager, Disney Consumer Products Southeast Asia, India & Mena, Dan Dossa, commented: “We are thrilled to see our Disney Store shop-in-shop concepts in the Middle East come to life and for the first time outside the Americas. At Disney, we are always looking for new ways to be closer to our fans, while delivering unforgettable retail experiences. With the help of Alshaya Group, these stores will connect children and families in the Middle East with their favourite Disney characters and stories, while allowing them to create new and long-lasting memories.”

Three Disney Store shop-in-shops are now open across the UAE. The stores are located inside Debenhams at Dubai’s City Centre Mirdif and Abu Dhabi’s The Galleria Al Maryah Island, and inside Mothercare at Yas Mall, Abu Dhabi. Residents also have a flagship store to look forward to which is set to open this summer inside Debenhams at Dubai’s Mall of the Emirates.

Reaching fans across the Middle East, a new flagship shop-in-shop is also open at The Avenues in Kuwait. Located inside Debenhams, the flagship is joined by two more locations, inside Mothercare stores at Fashion Way, Salmiya, and at Souk Sharq.

Over the next four weeks, an additional 26 locations are set to open across the region - in the UAE and Kuwait, as well as in Saudi Arabia and Qatar. – TradeArabia News Service