Tanishq, a leading jewellery brand from Indian multinational conglomerate Tata Group, has announced plans to open three new stores in the UAE - two in Dubai and one in capital Abu Dhabi - this year as the country gears up for its 50th national day celebrations.

 

Expanding its footprint in the UAE, it will open its outlets at Al Barsha Dubai, Dubai Mall and in the heart of Abu Dhabi City, at Hamdan Street, said a statement from Tanishq. 

 

From building a 5000+ strong loyal customer base to serving customers across 40+ nationalities, launching a dedicated customer service center in Dubai and a regional version of its Encircle loyalty program, it has a been a productive Year 1 for the group, it added.

 

The jewellery brand had witnessed a successful Diwali season this year and this festive mood was evident at its flagship store in Meena Bazaar Dubai, which just celebrated its first anniversary, said a senior official.

 

"It’s safe to say that our first year in the UAE has surpassed expectations and we are excited to bring Tanishq’s superior craftsmanship, exclusive designs, inimitable customer service and guaranteed product quality to many more customers with these new store openings," remarked Aditya Singh, the Head of Jewellery International Business, Titan Company Limited.

 

Titan strongly believes in the business potential of the UAE as well as the GCC region and plans to add to its portfolio of stores in the region within the next 2 years, he added. 

 

As the country gets ready for its 50th national day, Tanishq has launched an exclusive UAE-inspired jewellery collection to commemorate the momentous occasion. 

 

"Imbued with symbolism and heritage, but through a contemporary lens, the collection captures the essence of the UAE whilst showcasing Tanishq’s design prowess and the expertise of its artisan craftsmen," explained Singh.

 

"From stylized symbols such as the UAE flag, or the iconic falcon, the UAE’s National bird representing beauty, strength and agility, to the classic Arabic Dallah and the date palm, both strong signs of hospitality, and 7 shining stars to denote the unbreakable bond of the 7 Emirates, the inspiration was converted into a stylish elegant representation of a nation with strong roots and a progress vision," he added.

 

Tanisq said the collection offers extensive choice with more than 40 unique pieces including long intricate necklaces, colorful rings, lapel pins for men and women and earrings. 

 

"We wanted to create something that would be special to all the people who make UAE special. The Emiratis, expatriates, tourists and business travellers -  together they symbolize the spirit of the union and it is this spirit that inspired us," said Vandana Bhalla, Marketing Head – International Business, Titan Company Limited.

 

"The collection is for consumers who are modern, progressive, fashion conscious, and jewellery plays an integral role in their wardrobe. They love experimenting and living in the moment. This collection is a celebration of life in the UAE," she added.-TradeArabia News Service