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Samsung unveils new Bespoke French Door refrigerator

SEOUL, December 29, 2021

Samsung Electronics said it will showcase the first-ever Bespoke French Door refrigerator, Bespoke kitchen package, Bespoke Jet vacuum cleaner and Bespoke Washer and Dryer at the upcoming electronics show CES 2022 in the US.

Available in a choice of 3-door, 4-door and Family Hub models, the new Bespoke French Door refrigerator expands Samsung’s Bespoke line-up. At CES 2022, Samsung is set to display a full array of Bespoke appliances, including new products such as the Bespoke Jet cordless stick vacuum cleaner and the Bespoke Washer and Dryer, bringing Bespoke to the rest of the home.

The new line represents the very best of Samsung, pairing customizable designs with unique technologies that together inspire entirely new ways of living. With the Bespoke refrigerator as a centrepiece, consumers will be able to customize their décor to complement their personal style, with kitchen packages that include dishwashers, ranges and over-the-range microwaves in white, navy or green.

Beyond the kitchen, the Bespoke Jet vacuum cleaner brings powerful cleaning performance and elegance to the living room, while the Bespoke Washer and Dryer make laundry routines intelligent and easy.

“The Bespoke concept was not just designed for the kitchen. We believe that consumers should have the freedom to customize their entire home to match their lifestyle needs,” said Kanghyup Lee, Executive Vice President and Head of Sales and Marketing of the Digital Appliances Business at Samsung Electronics.

“This expansion of the line-up empowers consumers to create living spaces that truly reflect their tastes and aesthetics — using Samsung’s meaningful innovations and technology.” – TradeArabia News Service




Tags: Samsung | Refrigerator |

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