Hisense, a global electronics and whitegoods manufacturer, has opened its first branded store in the Middle East at the new Dubai Hills Mall shopping and lifestyle destination, thus marking a strategic milestone in the technology leader’s regional expansion initiatives.

 

The new store features Hisense’s complete range of smart consumer electronics and home appliance products, including numerous models of TVs, Laser TVs, refrigerators, washing machines, dishwashers, microwaves, as well as the newest mobile category and smartphone range. 

 

The store’s product line-up also includes an assortment of home and kitchen appliances under the brand ‘Gorenje’ – the European homeware manufacturer that was acquired by Hisense in 2018.

 

The landmark opening was attended by regional leadership and representatives from from Dubai Department of Economy & Tourism (DET), including Shaikha Ahmad Al Bishri - Director of Business Excellence Department and Ahmad Hassan Al Zaabi - Director of the Consumer Protection Department.

 

Speaking at the launch, Jason Ou, President of Hisense Middle East & Africa, said: "We are excited to announce the opening of our very first physical store here in Dubai. As one of the fastest-growing regions for Hisense globally, our company values of driving innovation and delivering best-in-class quality to customers resonates so well in the Emirates."

 

"This is just the beginning of our regional journey; we are already in the planning phase for another flagship store in Qatar, which will be closely followed by with two more stores planned in Saudi Arabia this year," he stated.

 

After touring the 1,358 sq m store, Al Bishri maintained the opening underlined Dubai’s enduring appeal to major global brands. 

 

"For Hisense to choose Dubai for its first branded store in the region is a clear testament to the business-friendly landscape and commercial appeal of Dubai," said Al Bishri. 

 

"Dubai and Hisense share many values, including the prioritisation of technology, innovation and customer happiness," she added.

 

Hisense COO (Mena) Ismail Al Hurani said: "The opening of our first regional store further underlines the brand’s vision - set when launched in 1969 - to become the world’s most reliable consumer electronics brand."

 

"Through the continual pursuit of scientific and technological innovation, our ongoing expansion plans, and rollout of our latest and most innovative product, we are aiming to become the region’s preferred brand for millions of consumers across the Middle East," he added.-TradeArabia News Service