Hisense, a global electronics and whitegoods manufacturer, has unveiled a new line-up of wi-fi enabled smart home appliances, expanding its product portfolio in the region and elevating consumers’ home experience.

 

Simple, easy, yet technologically advanced, the product line will cater to the modern lifestyle and is expected to exceed the 93% sales growth the firm achieved in 2021. 

 

The product range is enabled with smart-tech, convenience and touch features that are developed and designed for the ease of use. This new product range will be available in the Middle East region from July onwards and includes refrigerators, washing machines, smart cleaners, and beverage coolers. 

 

Blend of form and function

The Hisense Home Appliance range is focused towards providing consumers a blend of smart technology and pleasing features for the modern home. The cross-door refrigerators make it easier to access ice (cubed or crushed) and water without opening the door, control the temperature from your phone when on the go as well as conserve energy on holiday mode, convert from fridge to freezer or freezer to fridge to create a perfect environment for your food, comes with highly effective antibacterial liner making it clean and healthy to use. 

 

The product line-up also introduces a stylish single-door small refrigerators which is compact, has a good storage and stylish with multiple colour options. 

 

Additionally, to meet consumers’ home cleaning requirements a new range of washing machine comes with carefully developed technology for the laundry. The smart washer lets one start and stop washing cycles remotely, receive notification when the laundry is done. 

 

Smart vacuum

For the first time, Hisense will also be introducing a new wi-fi enabled smart vacuum cleaner in the region. 

 

"We are committed to enhancing our home appliances line-up and bringing the benefits of new technological advancements to everyone's daily lives,” said Jason Ou, President of Hisense Middle East and Africa. 

 

“Our broad range of new home appliances are a perfect blend of technology and comfort, providing easier to use options and bringing more convenience to the kitchen and home. The technology used by Hisense ensures that consumers can connect even with their home appliances without any hassle.”

 

Market share

Hisense has been observing a sustainable growth in its market share by introducing products that meet the needs of the customer. Hisense, in comparison to 2020, noted a sharp rise in revenue from home appliances last year, recording a 93% sales increase in 2021. 

 

The dishwasher segment saw the highest sales growth at 254%, while washing machine sales rose 194% and refrigerator sales grew 63%. Home appliance growth has continued this year with the company recording a 29% overall increase in sales in Q1 – helped by a 16% rise in refrigerators and a 32% growth in washing machines. The growth and market acceptance are a testimony in itself for the quality of the products delivered by Hisense.

 

"We have been working to improve our offerings for Middle East consumers ever since we released our products in the region. The offerings have been extremely well received so in the following months, we will continue to expand our product line and provide even more consumer-friendly products. This is the year of FIFA and as a brand with our product line-up we look forward to connecting with our target audience as a perfect match for home appliances,” Ou added.-- TradeArabia News Service