Ras Al Khaimah’s favourite family destination, Al Naeem Mall, has reopened after a 360 degrees makeover with innovation in design and service offerings by its side. 

 

The mall underwent a strategic change in alliance with Biori Management Consulting Services, a division of House of Biori, to offer residents and tourists an amped-up neighbourhood experience. It has upgraded its retail legacy to maintain dominance as a preferred community hangout on the emirate's azure coastline. 

 

Grand relaunch

Built over 1,500,000 sq ft with an area of 645,000 sq ft of retail space, Al Naeem Mall’s grand relaunch saw an electrifying ambiance complete with live performances, games and entertainment. 

 

Wooing customers back to their favourite shopping destination, brands across the renovated retail space are also offering a whopping upto 50% discount until May 31, 2023 and additional discounts covering 3 days of super sale, to celebrate the comeback.

 

Ahmed Essa Ahmed al Naeem, Owner of Al Naeem Mall, said: “With a line-up of leading brands and amenities, Al Naeem Mall is setting new benchmarks for an iconic destination that hosts a live-work-play experience in RAK. Despite the 2020 challenges, the mall stayed committed and focused on sailing through. Powered by BMCS, we are now a well-planned, desirable, and convenient community hub offering reimagined retail experiences. 

 

“The transformation needed a tremendous amount of time and dedication, and we are deeply committed to making this a destination that the neighbourhood will be proud of. Al Naeem is much more than a shopping mall. It offers imaginative ways for families to spend recreational time together keeping them engaged with different activities to suit different age groups. And with the ongoing discounts and other experiences, we wholeheartedly welcome everyone to explore Al Naeem Mall's coveted retail, dining, and entertainment options."

 

Growth story

Al Naeem Mall is one of the few landmarks that stand as testimony to Ras Al Khaimah’s impressive growth story. While being an integral part of RAK’s landscape, Al Naeem Mall weaved its growth story alongside to embrace a growth path that turned challenges into opportunities. The relaunch scripted a new chapter in its decade-old story of being RAK’s esteemed retail icon by undergoing a premium makeover. 

 

Adding a memorable event to the grand relaunch, Al Naeem Mall also felicitated the winners of the Naeem Art Challenge that was held earlier in May. A one of its kind creative opportunity, where children from various schools expressed and defined Hope, Courage and Connect through art; Al Naeem Mall transformed it’s retail space into an art haven for the new generation.  While Ahaan Dulta, DPS , Zainab Jayees, Scholars Indian School and Mohammed Hamdan , Ideal English School were announced winners in the category 1; Zainab Kapadia, DPS, Apurva Shaji, Scholars Indian School,Faiza Sabiya, Scholars School from Category 2 and  Safiya, Scholars Indian School, Shreya Tyagi, Scholars Indian School, Muhammad Allam , New Indian School, grabbed the winning titles in category 3. 

 

Ideal English school that brought in the maximum number of entries was also felicitated with the champions trophy during the event. In an encouraging move, 6 artworks selected by the Khaleej Times jury will also be featured in the next issue of Young Times. A noteworthy mention at the event was the exclusive felicitation ceremony held for participants from Sharjah City of Humanitarian Services. Every student received a trophy & gift hampers at the hands of wellknown Industry fraternity from Retail, Banking , health care and IT sectors for their competitive spirit and enthusiasm. 

 

Brand experience

Essa said: “Al Naeem Mall has come a long way in recreating this vibrant brand experience for our loyal patrons. Despite the challenging times that the retail industry faced globally, there was hope that we would pick up from right where we left off. The fact that we had an entire community to support our endeavour gave us the courage to take the big leap. We are confident that the new vibrant spaces will soon resume being the common ground to connect, socialise and experience a whole new world of retail offerings.”

Al Naeem Mall houses an array of international brands in fashion and lifestyle such as LC Waikiki, R&B, Nayomi spa, Aldo, Naturalizer, Skechers, Dune, and Charles and Keith, Call it spring, Crocs along with dining options and entertainment centers such as Cheeky Monkey, Jump Street, and Cinemax; all under one roof. 

 

It has also upgraded its service offerings for best-in-class safety, sanitation protocols, and concierge services and has integrated processes for environment-friendly and sustainable practices.-- TradeArabia News Service