22Ahead, a men’s fashion brand based in the UAE, has announced the relaunch of its men's fashion label with a renewed commitment to producing 100% sustainable and eco-friendly products. 

 

With a strong emphasis on environmental responsibility, the brand is setting new standards for ethical fashion practices and inspiring consumers to make conscious choices.

 

Saad Tariq, Founder and CEO at 22Ahead, said: “Originally established in October 2022 as a high-end online fashion brand, we have undergone a remarkable transformation in response to market trends and the urgent need for positive change in our society and the environment.

 

Sustainable practices

"Imbibing the vision set by the UAE's leaders for 2023, as the year of sustainability, we have embraced a complete shift towards sustainable practices and are incredibly proud of our new approach to market.”

 

At the heart of 22Ahead's ethos is the use of 100% organic fabrics. Every garment in their collection is crafted from high-quality organic materials, ensuring both style and sustainability. These fabrics carry important certifications such as the Global Organic Textile Standard (GOTS), OEKO-TEX, and the Global Recycled Standard (GRS).

 

But sustainability doesn't stop at the fabrics. 22Ahead takes a holistic approach by utilising 100% recycled and recyclable packaging materials. By minimising waste and promoting a circular economy, the brand actively reduces its environmental footprint.

 

As part of its dedication to environmental conservation, 22Ahead has established partnerships with organisations like One Tree Planted.

 

Planting trees

For every article sold, the brand commits to plant one tree in areas around the world that are most effected by deforestation and are ecologically vulnerable. With every purchase, customers can be confident that their fashion choices align with a greener future. In addition, the brand donates AED10 ($2.72) to eco-friendly or charitable organisations, with each sale.

 

To promote circularity and reduce waste, 22Ahead offers a unique Clothing Return Programme. Customers have the option to return clothes after 6 months, receiving an AED50 website voucher in return. The returned clothes are then donated to those in need in the UAE or beyond, ensuring that clothing is repurposed and benefiting others.

 

With its relaunch as a sustainable and eco-friendly fashion label, 22Ahead invites fashion enthusiasts to embrace purchase decisions that make a positive impact on the planet. By choosing 22Ahead, consumers can align their values with their style, contributing to a more sustainable future.-- TradeArabia News Service