The 30th edition of the annual Jewellery & Watch Show (JWS) Abu Dhabi is in full swing, with over 200 internationally recognised brands coming together to showcase the latest designs in jewellery and watch products.

 

Taking place from November 1 to 5 at Abu Dhabi National Exhibition Centre (ADNEC), JWS is expected to welcome approximately 7,000 jewellery enthusiasts to its exhibition throughout the five days, said the event organisers.

 

The iconic industry event has long served as a launching platform for both new collections and up-and-coming talent, with a dedicated audience that shares a passion for cultivating conversation around jewellery-making traditions, techniques, and trends.

 

Mohammed Tamjid Abdulla, the Deputy CEO of Jawhara Jewellery, said: "We’re delighted to participate for the first time at the JWS. Our diverse collection boasts exceptional pieces, expertly crafted from Gold, Pearl, and Natural Diamonds."

 

"Jawhara, as a proud partner of the Natural Diamonds Council, adheres to stringent industry regulations and places ethical sourcing and sustainability at the forefront of our priorities. We are launching an exclusive offer for JWS  - a remarkable 60% discount on selected Diamond and Pearl Jewellery alongside our international collections showcased at JWS Abu Dhabi," he noted.

 

"As an Emirati jewellery company with a rich, century-long legacy in crafting exquisite jewellery, we are deeply rooted in the Emirates. We deeply appreciate and embrace the traditions and culture that beautifully resonate in our jewellery and the wider industry, we’ve even modernised traditional jewellery designs," he added.

 

Giulia Callegari, Brand Director of Ferri Firenze, said: "We are pleased to be back in the region for our annual apportionment in Abu Dhabi, to present our latest collections. Introducing three-to-four new collections each season demands immense effort from our creative team and craftsmen. However, participating in JWS Abu Dhabi makes all this hard work incredibly worth it."

 

"One collection that stands out is Lucciole. It features hand-painted enamel adorned with a vibrant array of sapphires and diamonds, reminiscent of an Italian summer garden. Crafting each piece is an intricate process that entails several hours of meticulous work and involves over 24 intricate steps. Lucciole is a true embodiment of our commitment to not only showcasing the finest Italian creativity, but also delivering the highest level of quality," stated Callegari.

 

"Spicchi is yet another collection we're introducing. Shaped like a half-moon with depictions of moon phases, it holds a special place in our hearts. Personally, having relocated to this region and with my mother, who is the founder, visiting Abu Dhabi since the late '90s, we've both been fascinated by the cultural significance of the moon in local traditions and celebrations. Moreover, the slender crescent moon that graces the dunes in places like Qasr Al Sarab in the deep Abu Dhabi desert has been visually captivating," he added.

 

Lauding the JWS’ push for sustainability, Callegari said: "We strongly believe in the importance of sustainability. We recognise that we don't inherit the planet from our ancestors; we merely borrow it from our children. This belief drives us to ensure that we leave our planet in a better state than we found it."

 

"Sustainability for us goes beyond addressing pollution and embracing sustainable crafting practices. It also involves nurturing the next generation of artisans, respecting individuals, fostering personal and professional growth, and enabling working women to achieve a harmonious work-life balance. These aspects are deeply meaningful to us," he added. 

 

Utkarsh Parasrampuria, Creative Parntner at Amarkosh Jewels, said: "We are proud to introduce a new collection of lightweight luxury items that JWS visitors will be getting a sneak peek of at the expo. This collection stands out for its versatility and universal design, making it suitable for any occasion."

 

"Every piece in our collection has undergone meticulous design and thoughtful consideration. Notably, we've introduced a sizable diamond set that can be worn in three different ways, showcasing our commitment to versatility and innovation," noted Parasrampuria.

 

"South Sea pearls are a prominent feature in much of our jewelry, paying homage to the rich heritage of the UAE. At Amarkosh, ethical sourcing is of utmost importance to us. We exclusively collaborate with vendors who adhere to the Kimberly Process, a non-negotiable standard for us," he noted. 

 

Hiba Jaber, Founder and Designer of Almasati by Hiba Jaber, said the group is set to unveil its newest collection, ‘Femininity Infinity’, and several exciting additions. 

 

"Crafted with the finest 18k Gold, exquisite diamonds, and vibrant enamel these pieces are designed to enchant," stated Jaber.

 

"At the heart of our signature style is the art of intertwining Arabic letters in unique, meaningful ways. These designs narrate individual stories and resonate deeply with the people of Abu Dhabi and the UAE," he noted.

 

"The upcoming unveiling marks the grand debut of ‘Femininity Infinity’. We take pride in our commitment to sustainability whichever way possible, and we have recently introduced the jewellery revamp service part of our Almasati Brand, which allows people to recycle their vintage jewellery into new jewels they can enjoy wearing," he added.

 

Noura Al Sarraj, Founder and Designer of MAS Jewels, said: “We are thrilled to introduce several new pieces and collections at the upcoming exhibition.

 

"One standout piece is the Etlala necklace, featuring precious turquoise stones. It's truly a statement piece, akin to a work of art, making anyone wearing it stand out. Our brand draws inspiration from Emirati culture, and each collection pays homage to the UAE region, serving as a tribute to the Emirati woman," remarked Al Sarraj.

 

"Additionally, we will exclusively launch a few pieces at the exhibition. These pieces are relatively new and offer a playful and practical option for day-to-day wear, providing a departure from our more extravagant collections," he added.-TradeArabia News Service