New Balance, a leading US athletic footwear and apparels brand, has opened its first store at Jeddah - in partnership with franchise partner Alshaya - thus marking yet another significant step forward in its strategic growth in the kingdom. 

 

The new outlet located in Red Sea Mall will solidify New Balance’s commitment to its customer base through direct-to-consumer accessibility.

 

This new store opening is realised through New Balance’s new partnership with Alshaya, together constructing the foundations of a significant journey within Saudi Arabia, said a top official. 

 

Stuart Henwood, New Balance's Mena Regional Manager, expressed enthusiasm about this significant milestone, said: "We are delighted to announce the opening of our new store in Red Sea Mall, Jeddah. This is our first New Balance store in Jeddah which showcases our commitment to how we can best serve and engage with our consumers in the Kingdom."

 

The group's metro flex concept allows for seamless and frequent transformations of the retail space, engaging with the dynamism of seasons, events and occasions through their own shopping atmosphere to create a truly immersive brand experience.

 

"The store will deliver the best-in-class products cross categories in innovative retail experience coupled with great in store service. We look forward to many more store openings in the kingdom in the near future," he stated.

 

"New Balance’s metro flex concept will also be implemented throughout the branch, allowing consumers to shop the full brand collection, in a brand environment. Accompanying the new branch opening will be the popular Fresh Foam X 1080, which will take the main stage alongside New Balance’s latest Running Apparel," he added.-TradeArabia News Service