Panasonic Marketing Middle East & Africa (PMMAF) said it is further expanding its capabilities to meet the rapidly growing demand for cutting-edge technologies across the Middle East and Africa (MEA) region.

Unveiling its action plan for the new fiscal year focused on targeted investments to expand market presence through strategic partnerships, product diversification, sustainability and genuine customer-centricity, PMMAF said that it is gearing up for another year of exceptional growth and expansion, building on an exceptional business performance in 2023. 

Panasonic said it is also moving into its next transformative chapter with key promotions in its senior leadership team.

To meet the specific needs of customers in the region, Panasonic concentrates on four key pillars that embody ‘Japan Excellence’: Food & Health, Hygiene & Cleanliness, Natural Beauty, and Craftsmanship.

• Celebrating Japan's food culture and prioritising innovative solutions that promote healthy living and enhance culinary experiences, the brand ensures that its kitchen supports a nutritious lifestyle and elevates the joy of cooking.
• Committing to enhanced hygiene and cleanliness with tough-style vacuum cleaners, washer dryers and front-load washing machines that help customers uphold high standards of cleanliness effortlessly.
• Maintaining natural beauty is reflected through self-care promoted through personal care and garment care products with advanced technologies.
• Rooted in a tradition of meticulous craftsmanship, Panasonic ensures that every product embodies the quality for which Japan is renowned, evident in its precision blade shavers and high picture quality televisions. 

      According to Panasonic, through these four pillars, it aims to deliver tailored solutions that address the unique preferences and requirements of its regional customers.

Last year marked a significant milestone for Panasonic, with growth recorded across all product segments including men’s grooming devices Multishape and the premium Lamdash Shaver; "Nutri Tafreez" refrigerator series and the 4K 120 Hz MiniLED Smart Televisions. 

To further drive the company’s growth expectations for the region and to respond to both market and customer demands faster, key changes have been made in PMMAF’s senior leadership team.

Hiroyuki Shibutani will take over a new position of CEO, and John Hardy, will take over the role of COO, which is also a newly created position.

Shibutani said: “We are delighted with the momentum that we have seen over the past years and we are genuinely pleased that we have come this far by staying true to our values and fulfilling our main objectives.

“Panasonic’s ability to navigate through the needs of the changing times, while adhering to our core business philosophy – that is to help our customers live better and healthier lives – is at the heart of everything we have achieved in this region.”

Laying out the framework for another double-digit target this year, Panasonic affirmed its commitment to the MEA region, citing it as a high-growth market.

"Our 2024 strategy hinges on four primary pillars: market expansion through strategic partnerships, product diversification, sustainability initiatives and enriched customer experience," said Shibutani.