A memorandum of understanding (MoU) signed at the MENA Congress Retail in Riyadh, promises to bring the latest technology to the forefront of the GCC’s retail sector, and aims at setting a new standard in consumer engagement and operational efficiency.

Leading retail technology developer Pathfinder Global, and Azad Properties, an asset and property management company in Saudi, signed the agreement that will see the integration of Pathfinder’s innovative RetailGPT platform across Azad’s expansive portfolio of retail and commercial properties, including large lifestyle centres.

The agreement was signed by Sadique Ahmed, CEO of Pathfinder Global, Ayman Al Burti, CEO of Azad Properties, and Mohamed Alawi, Chairman of Azad Properties.

RetailGPT, developed by Pathfinder Global, is the first GenAI-enabled platform that seamlessly merges digital and physical retail environments, offering an unprecedented ‘phygital’ shopping experience.

Sadique Ahmed, CEO of Pathfinder Global, said: “We are excited to partner with Azad Properties to bring RetailGPT to the forefront of the retail market in the GCC.

“This partnership underscores our commitment to leveraging cutting-edge technology to enhance the retail experience. RetailGPT will empower Azad Properties to offer personalised, seamless shopping journeys that meet the high expectations of today’s tech-savvy consumers.”

Ayman Al Burti, CEO of Azad Properties, said: “Adopting RetailGPT aligns perfectly with our strategy to innovate and provide exceptional value to our customers.

“This technology will enable us to transform our properties into smart shopping destinations, enhancing customer satisfaction and driving business growth.”

Mohamed Alawi, Chairman of Azad Properties, said: “This collaboration with Pathfinder Global through RetailGPT is a pivotal step towards redefining the shopping experience in the region.

“We are dedicated to continuously enhancing our offerings, and integrating this advanced AI technology will set a new benchmark for retail in the Middle East.”

By implementing RetailGPT, Azad Properties will unlock the power of AI-driven insights to better understand customer behaviour, preferences, and shopping habits.

The platform will enable personalised marketing campaigns and deliver enhanced shopping experiences tailored to individual customers, fostering deeper engagement and satisfaction.

As the retail industry embraces digital transformation, this strategic partnership is expected to drive footfall and engagement across Azad’s retail platforms, contributing to the economic vibrancy of the GCC’s retail sector. – TradeArabia News Service