Zayed bin Rashid Al Zayani, Bahrain's minister of Industry, Commerce, and Tourism, held talks with his Omani counterpart Ahmed bin Nasser Al Mehrzi during ITB held in Berlin, discussing further development of tourism ties between both countries.

A meeting was also held with the Egyptian minister of Tourism, Yehya Rashid, during Al Zayani's visit to Egypt’s pavilion at the exhibition, where they discussed strengthening intra-regional tourism and the possibility of launching routes to Sharm Al Shaikh in Egypt.

The meetings were held in the presence of Shaikh Khaled bin Humood Al Khalifa, the chief executive officer of Bahrain Tourism and Exhibitions Authority. During the exhibition, BTEA worked on promoting the kingdom as a touristic destination and showcased its strategy in stimulating intra-regional tourism and attract more visitors.

The Bahrain pavilion was also visited by the Jordanian Minister of Tourism, Lina Annab, where she met the Bahraini minister of Industry, Commerce, and Tourism and the CEO of BTEA. They revealed the authority’s overall strategy to market and promote the tourism brand 'Ours Yours' which aims to promote Bahrain as the ideal tourism destination to the regional and international markets. - TradeArabia News Service