Carlson Rezidor Hotel Group has announced the entrance of its lifestyle select brand, Radisson Red, into Latin America.

Radisson Red Campinas has opened just outside of São Paulo, Brazil in partnership with Atlantica Hotels International.  

“Red is a lifestyle select concept enhanced by art, music and fashion with a fresh design and commitment to local flavour. We are delighted to partner with Atlantica to bring this dynamic brand to Brazil, a growing and vibrant locale. The Red concept provides owners with a flexible footprint and a model that is both efficient to construct and operate,” said Ken Greene, president, Americas, Carlson Rezidor Hotel Group.

Radisson Red Campinas offers 185 guest studios, an Events + Games studio, 24/7 fitness center and a restaurant that features locally sourced and sustainable foods as well as an array of beverages.

“Radisson Red brings something completely new to the Brazilian market with a bold look and friendly service that puts the guest in control, all delivered at a truly great price”, said Eduardo Giestas, president and CEO, Atlantica Hotels International who also operates the Radisson Blu, Radisson, Park Inn by Radisson and now Radisson Red brands in Brazil.

Radisson Red Campinas joins Radisson Red Brussels and Radisson Red Minneapolis and Radisson Red Cape Town will open on September 12. In addition, properties in key cities including Glasgow, Miami and Portland are well underway. - TradeArabia News Service