Careem, a leading ride-hailing service in the Middle East and North Africa, has partnered with Landmark Group’s largest loyalty programme, Shukran, to offer attractive incentives to its passengers, said a report.

Under the partnership, Careem travellers can link their accounts with Shukran rewards and earn 1.5 per cent back as Shukran points for each travel with Careem, a report in Arab News said.

Shukran members will be able to earn double Shukran points until March 31, it said.

Vipen Sethi, group director and board member, Landmark Group, said: “Bringing value to our customers remains our top priority. Shukran has become an integral part of our customer-centric business philosophy and we are excited to provide a unique experience to our members through this partnership.

Adib Samara, head of partnerships, Careem, said: “As a tech company, we’re always looking for innovative ways to use our knowledge of the region to deliver significant value to our customers and we hope to do the same through this partnership.”

Landmark Group’s partnership with Careem is the latest addition to its growing list of partners.