Best Western Hotels & Resorts has unveiled plans to launch its BW Premier Collection brand in Vietnam, with a new upscale beach resort in one of the country’s most exciting up-and-coming coastal destinations.

Saint Simeon Resort, BW Premier Collection is currently under construction in Vung Tau, the largest city in Ba Ria-Vung Tau province on Vietnam’s south-central coast, overlooking the East Sea. Exuding contemporary elegance with sharp lines and a sleek design, this resort will showcase the very best of modern Vietnamese hospitality.

Just 100 km or a two hour drive from Ho Chi Minh City, Vung Tau is extremely convenient for local residents wanting to escape the city, or international travellers seeking a unique Vietnamese vacation. It is also located just 60 km from the planned Long Thanh International Airport, which is set to become a major air gateway for Vietnam and the entire Asean region.

“Best Western continues to expand across Asia at a rapid pace – introducing new brands and welcoming new hotels tailored to meet the needs of today’s travellers,” said Ron Pohl, senior vice president and chief operations officer for Best Western Hotels & Resorts. “We’re excited to bring the BW Premier Collection brand to Vietnam, as its hotels are known for their local flare and upscale amenities - delivering a truly unique guest experience. We look forward to Saint Simeon Resort becoming a preferred hotel for travelers visiting the beautiful port city of Vung Tau.”  

Upon welcoming guests in the first quarter of 2019, Saint Simeon Resort, BW Premier Collection will offer 135 rooms and suites, all equipped with upscale facilities and cutting-edge technology, including complimentary wi-fi.

Guests will have direct access to a stunning sandy beach and a wide selection of on-site facilities including a restaurant serving exquisite Vietnamese and international cuisine, a serene spa, sophisticated lounge, outdoor pool, and plenty of space to unwind and soak up the tropical ambience.

“Vietnam is an important market for Best Western and we are delighted to secure yet another fantastic property in such an exciting destination - Vung Tau,” said Olivier Berrivin, Best Western’s managing director of International Operations - Asia. “With its prime beachfront location and close proximity to Ho Chi Minh City, we fully expect this elegant resort to become extremely popular with local and international guests alike.”

“BW Premier Collection is becoming a real favourite among hotel owners and developers in Asia. As one of our three new ‘soft brands’, it offers all the benefits of partnering with a global hotel group, including our extensive support and loyalty networks, whilst also retaining the hotel’s own unique personality. I am confident that our guests will appreciate this new era of hospitality when it arrives in Vietnam in early 2019,” Berrivin added.

Saint Simeon Resort becomes the company’s fourth BW Premier Collection property in Asia. This innovative upscale concept made its regional debut in 2017 with the launch of Hotel Nagasaki, BW Premier Collection in Japan. This was joined more recently by Amaranth Suvarnabhumi Airport, BW Premier Collection in Thailand. Construction is also now underway on the brand’s second Thai hotel, BluPhere Pattaya, BW Premier Collection, which is scheduled to open in 2019.

Best Western has identified Vietnam as one of its key areas of focus, due to its incredible natural beauty, increasing popularity as a destination, tourism-friendly government policies, and levels of rising domestic affluence. In addition to Saint Simeon Resort, BW Premier Collection, the company also has firm plans to launch an upscale resort on the idyllic southern island of Phu Quoc.

In 2017, Vietnam welcomed a record 12.92 million international visitors, up almost 30 per cent compared to the previous year. This positive trend has continued in 2018; in the first three months of this year, Vietnam has already welcomed 4.21 million arrivals, which marks a 30.9 per cent year-on-year increase and puts the country well on track for a new all-time high.

With its highly accessible location, choice of stunning sandy beaches, tropical climate, and several major new tourism projects being planned for the area, Vung Tau is expected to become one of the country’s top visitor destinations in the years to come. - TradeArabia News Service