Contemporary midscale hotel brand Rove Hotels has strengthened its operations in Ras Al Khaimah with a management agreement to operate a new hotel directly linked to Manar Mall, a popular retail and leisure destination in the emirate.
 
A joint venture between Emaar Properties and Meraas, Rove Hotels signed the agreement with Al Hamra, the developer of Manar Mall and Ras Al Khaimah’s (RAK) largest real estate developer and investment company, for the 250-room Rove Manar Mall.
 
Construction work will commence this year with the hotel scheduled to be operational in 2020. In addition to serving leisure tourists, who are charmed by the beaches, mangroves and other natural attractions in the emirate, Rove Manar Mall will also appeal to business guests, given the fast pace of growth in industrial and manufacturing activity in Ras Al Khaimah. The hotel’s proximity to the Ras Al Khaimah Free Zone, with over 13,000 companies, will bolster tourism guest arrivals.
 
Benoy Kurien of Al Hamra said: “Manar Mall is the leading hub for social, retail and leisure activity in Ras Al Khaimah, and a major draw for the growing number of tourists to the emirate. With Rove Manar Mall, we are offering visitors, tourists and residents a distinctive hospitality experience that focuses on value, excellent service and connectivity. The new hotel will further add to the burgeoning tourism and hospitality sector in Ras Al Khaimah, and boost the local economy.”
 
Olivier Harnisch, chief executive officer of Emaar Hospitality Group, said: “We are thankful to the Ras Al Khaimah government and Al Hamra for their trust in us in contributing to the emirate’s hospitality sector. The young Rovers of Ras Al Khaimah will have a destination that truly meets their aspirations in Rove Manar Mall. In addition to serving tourists, it will also be an ideal stop-over for visitors to the mall as well as for the growing staycation segment. The value offering of Rove Manar Mall will be underpinned by our commitment to super-efficient service that sets the Rove hotels apart.”
 
Paul Bridger, corporate director of operations of Rove Hotels, added: “Rove Manar Mall marks the continued expansion of the Rove brand in the UAE, having successfully opened five hotels in Dubai and announced another Rove hotel in Ras Al Khaimah – Rove Marjan Island. The hotel will serve the fast-growing mid-market segment, especially with the current hotel development portfolio focused largely on premium hotel developments. With tourism to Ras Al Khaimah growing at 19 per cent in 2017, this is a great time to expand our offering to this fascinating emirate, rich in natural diversity and scenic attractions.”
 
Each of the rooms at Rove Manar Mall will offer a memorable experience for leisure and business guests. The rooms, several of them inter-connected to meet the needs of families, feature comfortable mattresses, 48-inch TV with a smart media hub for super-charged entertainment, free high-speed wi-fi, ultramodern bathrooms, 24-hour boutique convenience store, outdoor pool, sundecks to relax, a 24-hour gym, 24-hour self-service laundromat, luggage storerooms, safety deposit boxes, sofa beds for extra guests, mini-fridge and more. Following the norm of Rove hotels to offer culturally-inspiring surroundings, the hotel will have creative artworks by local and international artists.
 
In restaurant choices, Rove Manar Mall will feature The Daily, an all-day restaurant that serves international flavours. The hotel will also offer convenient meeting facilities with the Rove Pit Stop serving as an ideal venue for informal chats and socialising. Guests also have the convenience of late check-out at 2pm.
 
Rove Hotels has five operational hotels in key locations in Dubai – Rove Downtown, Rove City Centre, Rove Healthcare City, Rove Trade Centre and Rove Dubai Marina. Several Rove Hotels are being planned in Dubai and other locations in the UAE as well as in Saudi Arabia. - TradeArabia News Service