WorldHotels, a global sales, marketing and distribution company with 350 independent upscale and luxury hotels in 50 countries, is strengthening its presence in the GCC with the addition of a leading Dubai hotel to its portfolio.

The group has added the Gulf Court Hotel Business Bay, part of Bahrain's Gulf Hotels Group, to its portfolio. With 269 rooms and suites, it is situated within one of Dubai’s grandest projects, the Dubai Water Canal, providing accommodation for both business and leisure travellers.

“We are extremely proud to add this high-quality hotel into our group,” said Sarah Belkacemi, senior vice president Europe, Middle East, Africa. “We carefully consider how we grow our portfolio. Our development strategy reflects Worldhotels’ focus on quality over quantity.”

“The Middle East offers tremendous potential for us from both a hotel portfolio and a sales perspective. We have identified the region as ideal for strategic growth and we want to expand further over the next couple of years,” explained Geoff Andrew, CEO of WorldHotels.

WorldHotels further strengthened its foothold in the region with the appointment of Chris Bradley as director of Hotel Development & Sales for the Middle East in 2017. Since then, Bradley has been looking at opportunities to find new business for the WorldHotels' member hotels in the Middle East and outbound to other markets.

To further deepen its relationships, WorldHotels has appointed Travel Connections Arabia (TCA), a leading marketing and sales organisation in the Middle East, to provide sales and marketing activities working alongside Bradley. TCA is based in Dubai, representing a unique collection of luxurious properties, acting as a regional sales and marketing office in the Middle East.

“The region is highly relationship driven and our partnership will allow us to approach multiple segments seasonally, giving us a significant advantage in speed to market. With their experience delivering to luxury properties, TCA understands the client base and necessary initiatives to deliver market share to World Hotels globally”, explained Bradley. - TradeArabia News Service