Hotelbeds Group, a global bedbank and b2b service provider to the travel industry, has partnered with Singapore Airlines (SIA) to form a holiday packaging partnership, offering bundled flights and hotel accommodation solutions to SIA’s customers.

This new collaboration enables SIA to take a step further by utilising Hotelbeds Group’s proprietary dynamic packaging platform to enable customers to curate their own holiday packages, with real-time selection of flights from SIA’s extensive network plus more than 170,000 hotels. More than 24,000 transfer routes and 18,000 activities such as theme parks and museums from Hotelbeds will be made available progressively.

Singapore Airlines’ customers will be able to book these customisable packages online in an easy and convenient manner. Customers will also be able to earn KrisFlyer miles on the total package value purchased. These packages will be progressively made available on SIA’s website across Singapore and other parts of Asia Pacific, as well as Europe, India and North America. Packages will first be introduced in Australia.

Hotelbeds Group will also provide a dedicated team – primarily based in Singapore – responsible not only for promoting the wide range of hotels available for the ‘Singapore Airlines Holidays’ product but also for customer service, pricing and product optimisation.

Sam Turner, wholesales sales and sourcing director at Hotelbeds Group, commented: “We are absolutely delighted to be entering into a partnership with such a world leading airline as Singapore Airlines and look forward to providing its customers with an unbeatable accommodation portfolio alongside a seamless booking experience. We have spent a lot of time working with various teams at Singapore Airlines to understand how best to design the solution and operate the business.”

SIA’s senior vice president sales and marketing, Campbell Wilson, said: “We are glad to partner with Hotelbeds Group to launch ‘Singapore Airlines Holidays’. Leveraging on the dynamic packaging platform, this provides our customers with the added option of combining our flights with land content of their choice through a package with the best value. With this collaboration, we hope to offer our customers a platform to purchase their next dream holiday, by combining SIA’s quality in-flight services with a curated list of hotels.” - TradeArabia News Service