Best Western Hotels & Resorts has launched its exciting new SureStay Hotel Group concept in Japan with the opening of a new hotel in Osaka.

SureStay Plus by Best Western Shin-Osaka is a stylish upper-economy hotel developed by Fino Hotels. Located in downtown Osaka’s Yodogawa district, this modern hotel is perfectly positioned close to Shin-Osaka Station, with bullet train services to and from major cities including Tokyo, Nagoya, Hiroshima and Fukuoka. Meanwhile, the Osaka Metro network makes it quick and easy to travel around Japan’s second largest city, with regular connections to the Shinsaibashi, Namba and Umeda districts.

This newly-constructed hotel features 108 contemporary guestrooms, all equipped with comfortable beds and convenient amenities, including complimentary wi-fi. Every morning, guests can start their day with a buffet breakfast.

“SureStay Plus is an excellent fit for Osaka, and for Japan,” said Olivier Berrivin, Best Western Hotels & Resorts’ managing director of International Operations - Asia. “Comfortable, convenient and affordable, this is an ideal concept for guests seeking centrally located, international quality accommodation at a reasonable price point. We are delighted to continue our strong relationship with Fino Hotels in Japan, and look forward to welcoming more guests to this exceptional new hotel in future.”

SureStay Hotel Group has expanded rapidly since its launch in late 2016, with notable growth in North America and Europe. The concept made its Asia Pacific debut in October 2017 with the opening of SureStay Plus Hotel by Best Western Sukhumvit 2 in Bangkok.

SureStay Hotel Group’s three brands - SureStay Hotel by Best Western, SureStay Plus Hotel by Best Western, and SureStay Collection by Best Western - provide hotel owners with the opportunity to harness Best Western’s extensive global network, in terms of sales, distribution, technology and support, while giving guests the reassurance of staying with a globally recognised hotel group. In addition, members of Best Western Rewards, the award-winning guest loyalty program, will be able to earn points on their stays.

The launch of SureStay Plus by Best Western Shin-Osaka marks the continuation of Best Western’s expansion strategy in Japan, which has been identified as a key focus market. The company now operates 19 properties in Japan, including four in Osaka. - TradeArabia News Service