The Sharjah Investment and Development Authority (Shurooq) has signed up leading hotel management company Shaza Hotels to manage three retreats - Kingfisher Lodge in Kalba, Al Badayer Oasis in Al Badayer and Al Faya Lodge in Mleiha - located in the emirate.

 

The Kingfisher Lodge in Kalba will offer guests a gateway to a unique world of conservation, in an intimate setting. A 60-minute drive from Kalba is Al Badayer Oasis, which portrays a perfect example of a Caravanserai. A picturesque desert stop set against the sweeping dunes of central Sharjah and a perfect place for relaxing after a day of adrenaline-fuelled desert excitement. 

 

As for Al Faya Lodge located near Fossil Rock in Mleiha, guests will immerse themselves in the region’s ancient culture and history through archaeology, recreational activities, wellness and breath-taking natural landscapes.

 

The announcement took place during Shurooq’s 12th participation at the 53rd edition of ITB Berlin, under the Sharjah Pavilion led by the Sharjah Commerce and Tourism Development Authority (SCTDA). The world’s largest travel and trade exhibition is slated to conclude tomorrow (March 10).

 

The high-end destinations, which fall under the ‘Sharjah Collection’ brand by Shurooq, will be operated by Mysk by Shaza brand, specialised for its international-based qualities and hospitality experiences that support the authenticity and culture of servicing unique lifestyles in the travel and tourism market.

 

The announcement was made in the presence of Marwan bin Jassim Al Sarkal, the executive chairman of Shurooq, Khalid Jasim Al Midfa, the chairman of Sharjah Commerce and Tourism Development Authority (SCTDA), Ahmad Obaid Al Qaseer, the chief operating officer of Shurooq, Simon Coombs, the president and chief executive of Shaza Hotels and other senior officials. 

 

Surrounded by magnificent landscapes and majestic dunes, the Sharjah Collection is one of its kind in Sharjah and the UAE. 

 

From the natural retreat experiences in Kingfisher Lodge to the desert escapes-themed Al Faya Lodge or the Caravanserai in Al Badayer Oasis, each of these boutique-like resorts offers guests the opportunity to immerse themselves in the nature, culture and heritage of the location and discover a fascinating mix of indigenous experiences.

 

Al Sarkal said: "Our three upcoming luxurious lodges will further strengthen Sharjah’s positioning and leading rank in the world of authentic and eco-tourism experiences worldwide."

 

"Our initiatives in doing this announcement during ITB Berlin is to strengthen this message among international tourists and international investors keen on expanding their operations in the UAE and the region," he stated.

 

Shaza Hotels, a member of the Global Hotel Alliance, is growing rapidly in the Middle-East with a focus on strengthening its presence in the UAE. 

 

On the deal, Coombs said: "We are very proud to partner with Shurooq for the management of the Sharjah Collection by Mysk. Each retreat is a superb addition to our portfolio as it is unlike any other hotel accommodation in the region."

 

"We greatly value our relationship with Shurooq and have a genuine interest in supporting the government initiatives to promote multiple destinations in Sharjah," stated Coomb. 

 

"Each member of the Sharjah Collection is like a tourism pavilion of the Emirate, and we are keen to develop with Shurooq other flagship retreats to allow visitors to discover the hidden beauties of Sharjah," he added.-TradeArabia News Service