In line with its efforts to further strengthen the kingdom’s position as an ideal destination for weddings and celebrations, the Bahrain Tourism and Exhibitions Authority (BTEA) organised a familiarisation trip for 10 Indian wedding planning agencies from September 21 to 24.

The delegation included companies and agencies from several Indian cities including Mumbai, Delhi, Ahmedabad, Surat and Jaipur, targeting locations with high net worth individuals (HNWI) and distinguished families.

On September 22 and 23, BTEA arranged for meetings between Indian wedding planners and a number of Bahraini vendors and organisations, which included leading five and four-star hotels, Bahraini wedding planners and organisers, travel and tourism service providers, destination management companies and other accommodation venues. A representative from BTEA’s office in India also attended the meetings along with the delegation.

In addition, a tour of the kingdom was also organised for the Indian delegation which featured a visit to some of Bahrain’s tourist attractions such as Go Karting, the Hindu Temple in Manama and Bahrain International Circuit. The tour also included visits to some of the kingdom’s luxury hotels including the Gulf Hotel, Wyndham Grand Hotel, The Ritz-Carlton, Jumeirah Royal Saray Bahrain, ART Rotana Amwaj Islands Hotel, Four Seasons Hotel Bahrain Bay, and Sofitel Bahrain Zallaq Thalassa Sea and Spa.

“Through organising regular meetings with Indian wedding planners and agencies, we aim to increase the number of wedding ceremonies being held in the kingdom, further positioning Bahrain as an ideal destination for weddings and celebrations,” said Tourism Advisor at BTEA, Dr. Ali Follad.

“Hosting this familiarisation trip provided us with the opportunity to promote a range of wedding services and event planners as well as showcase unique venues, international luxury hotel chains and boutique offerings, further positioning the kingdom as a prime wedding destination under the umbrella of “Island Wedding”, thereby increasing the wedding sector’s contribution to the national economy in line with the Economic Vision 2030,” he added.

BTEA strives to develop and enhance the Kingdom’s wedding sector, as part of its strategy to promote the Kingdom of Bahrain as the ideal wedding destination due to its diverse offerings. - TradeArabia News Service