Amway Asia Pacific (APAC) region has appointed Arabian Adventures Meetings, Incentives and Events to manage its Amway Rise Dubai 2019 Annual Leadership Seminar (ALS) event, taking place on December 13 at the Dubai World Trade Center.

The event is the first ever APAC-wide Leadership Seminar for Amway Business Owners (ABOs).

The event is expected to bring approximately 10,000 ABOs from eleven countries in Asia-Pacific region to Dubai, UAE. Whilst in Dubai, Amway will host other key events, and engage its ABOs with some of the best experiences the cosmopolitan city has to offer.

Justine Thomas-Butler, head of Meetings, Incentive and Events at Arabian Adventures, said: "We are thrilled to work with such an iconic brand as Amway, and welcome this opportunity to showcase destination Dubai's diverse and exciting experiences.

“As the region's leading DMC, we have excellent relationship with key authorities and trusted partners, including the World Trade Centre, RTA and Dubai Police, and our dedicated team will go the extra mile to add significant value to the event and ensure the smooth and efficient movement of the group. We look forward to a successful cooperation and great event with Amway."
 
Kari Belote, head of Content, Communications & Experience Amway Asia Pacific Region, said: "Our ABOs have been working hard to achieve qualification to attend the seminar. We are excited to partner with Arabian Adventure MICE to organize the logistics for the Rise Dubai 2019 Amway Leadership Seminar event. We trust that they will provide the best experience of what Dubai has to offer. Their destination knowledge and strong relationships with key partners makes the lead up to this event stress free."

Established 60 years ago, Amway is a family-owned, $8.8 billion direct selling company based in Ada, Michigan, US that is committed to helping people live healthier, more empowered lives. Global sales in 2017 made Amway the No. 1 direct selling business in the world according to the 2018 Direct Selling News Global 100. – TradeArabia News Service