Rehlaty, a new travel brand ‘designed by Emiratis for the Emirati traveller, has launched in the UAE.

An initiative being spearheaded by the New Ventures department of dnata travel, the brand seeks to provide Emirati travellers who seek new adventures, with a chance to discover the most unique ends of the world and create unforgettable memories.

Rehlaty, a new brand within dnata travel, fosters a more personalised travel understanding for Emirati voyagers by creating unique, perfectly-tailored experiences and bespoke itineraries curated around the needs, and desires of an Emirati traveller. The brand focuses on developing an engagement model that builds strong relationships with its customers and targeting a premium niche in the realm of travel-customer experience.

The brand, made up of a team of experienced Emiratis who are passionate about customer service and travel, is on a mission to guide, inspire, and connect with the local Emirati community. General manager at Rehlaty by dnata travel, Rehab Mansoor, said “Rehlaty, which means ‘my journey’ in Arabic brings a whole new meaning to exceptional customer services. We aspire to become our customer’s trusted travel advisors, offering personalised end-to-end travel services. And we are also focused on developing strong relationships with our customers, leveraging the potential of social media to target and connect with the community.”
Rehlaty brings a whole new meaning to exceptional customer service, by providing each traveller with their own dedicated relationship manager who works closely with them for the long-term, understands their personality and desire and helps build their exceptional travel experience. The featured trips currently available offer themed holidays which include ‘Gastronomy’ trips to Spain’s Basque Country, Peru, Japan or Italy for the food-enthusiasts and those wanting to experience culinary scenes.

For shopping lovers wanting to experience the world’s best brands, they can check out “The Bicester Village Shopping Collection” available in China and across major cities in Europe, in addition to ‘Once in a lifetime experiences’ such as celebrating The Cherry Blossom Festival in Japan, or experiencing the most breathtaking phenomenon known as the Northern lights in Lapland, Finland, or simply taking in the pure nature of New Zealand. The brand has also created trips around pop-culture trends such as their ‘Game of Thrones' trip to Ireland that gained the attention of many travellers. To top off the vacations, Rehlaty goes as far as to also providing customers with a partnered photographer in each country to conduct a full-fledged photoshoot at an iconic location. - TradeArabia News Service