Emirates is giving customers even more reasons to indulge in Dubai and the UAE this New Year with the return of its signature pass.

'My Emirates Pass’  turns the Emirates boarding pass into an exclusive membership card, giving travellers exclusive offers and discounts of up to 50 per cent off in over 500 retail outlets and leisure destinations across the UAE.
 
Emirates passengers flying to and through Dubai from January 1 until March 31 can take advantage of a range of offers at some of Dubai's best known hotspots by simply showing their boarding pass and a valid form of identification.
 
Enjoy up to 30 per cent off on popular retail outlets and international fashion brands; have an unforgettable culinary experience with up to 50 per cent off on fine dining options; go on an exciting outdoor adventure with up to 50 per cent off on leisure activities; and end the trip with a relaxing spa treatment with up to 50 per cent off on spa services in world-class hotels.
 
Mohammad Al Hashimi, Emirates' vice president, Commercial Products Dubai, said: "We are delighted to bring back My Emirates Pass this winter season. Customers visiting or stopping over in Dubai will have more reasons to explore with unbeatable deals on some of the UAE's best attractions. As the world's fourth-most visited city, Dubai awes travellers each time with its ever growing list of attractions and entertainment options. We look forward to continue working closely with our partners and to always provide our customers the best Dubai and the UAE has to offer."
 
Customers visiting Dubai will be spoilt for choice when it comes to entertainment options. As one of the best shopping cities in the world – visitors can splurge in hundreds of retail outlet stores across the city. Dubai is a family-friendly and must-see destination with its year-round sunshine, stunning beach resorts, and a culinary scene to suit every taste.
 
Fly better on Emirates and discover more than 150 destinations via a seamless stopover in Dubai. Customers travelling in all classes will enjoy the airline's award-winning in-flight entertainment system, ice, with over 4,500 channels of entertainment including the latest movies, TV shows, documentaries and programmes. Passengers will also enjoy the warm hospitality of the airline's multicultural cabin crew, regionally inspired meals and up to 20 MB of complimentary wi-fi to stay connected to family and friends during the flight. - TradeArabia News Service