Etihad Guest, the award-winning loyalty programme of Etihad Airways, and Air Miles Middle East, owned and operated by Aimia, a loyalty and travel consolidator, have announced a new reward initiative which enables Air Miles Middle East members to exchange Air Miles into Etihad Guest Miles.
 
Yasser Al Yousuf, vice president Commercial Partnerships, Etihad Airways, said: “We are constantly exploring new collaborations that provide added value to travellers. By partnering with the Air Miles Middle East programme, we are proud to yet again introduce more benefits to our mutual members by offering access to Etihad Guest’s inspiring range of travel and lifestyle rewards.”
 
When applying for Etihad Guest Miles transfer, Air Miles Middle East members will exchange up to nine Air Miles for one Etihad Guest Mile which can be redeemed for Etihad Airways flights, upgrades or even hotel bookings and holiday packages. Etihad’s Reward Shop showcases a range of over 3,000 leading brands in electronics, fashion and gifts, all of which can also be redeemed.
 
Paul Lacey, president - Europe, Middle East, and Africa, Aimia, said: “With this partnership, we are very excited to offer our Air Miles Middle East members with more opportunities to redeem their miles for flights and upgrades with Etihad Guest, and is part of our focus to continue to provide our members with an extensive range of products and services to redeem their Air Miles.”
 
With a strong commitment to create a personalised travel experience for Etihad Guest members, Silver, Gold and Platinum Guests can also enjoy up to 75 per cent discount when pre-selecting Standard Economy Seats and Economy Space Seats. - TradeArabia News Service