Future Hotels, a global community of hoteliers, technologists, researchers and travel agents, will plant 1,000 trees at its reforestation project in Madagascar for every property that joins and plant another 1,000 trees per property per year.

The brand aims to plant a total of 500,000 trees and enable all its hotels to become climate positive by 2026.

Future Hotels will build a pervasive, comprehensive, 360-degree sustainability action package for each hotel member, and the Future Hotels logo is their guarantee of commitment to the positive transformation of hospitality.

Next, there’s the opportunity to boost bookings, reduce distribution costs, maximise ancillary revenue, improve the guest experience and drive significantly higher profitability by accessing the economies of scale and cutting-edge technology once exclusive to the multinationals.

Member hotels also get global exposure across thousands of channels; low-cost internationally recognised Covid-19-safe certification; and access to a powerful sales and marketing toolkit enabling a real and measurable improvement to the bottom line, and the chance to go toe-to-toe with the biggest players.

Finally, 1% of affiliation fees is donated to local environmental and social causes.

Future Hotels was created by Sotiris Kopatsaris using solutions and best practices formulated, tried and tested at his family-run hotel, the award-winning Carpe Diem in Santorini, which became climate positive in 2020.

“We think that the world’s most important hotelier is our own planet and this belief drives everything we do. Sustainability has ceased to be an aspiration and has become an imperative, not just for the sake of business but also for the enrichment of society, culture and environment.” he said. “Evolution is thus no longer a choice but a necessity, regardless of size or location, and Future Hotels offers any property an effective, impressive and affordable means of achieving those sustainability goals.” – TradeArabia News Service