Flash Entertainment, the region’s leading entertainment company, has renamed Abu Dhabi Yas Island’s custom-built open-air venue, du Arena, as Etihad Park as part of a larger partnership deal with UAE national carrier Etihad Airways.

 

The newly named venue is the latest addition to Etihad’s growing list of sponsored entertainment hubs, following the introduction of Etihad Arena earlier this year.

 

Owned by Flash Entertainment, the Etihad Park is the largest outdoor venue in the Middle East and is home to the region’s largest, premium sporting and music events, situated at the heart of Abu Dhabi’s F1 track, Yas Marina Circuit.

 

It is located close to Etihad Arena which is set in a stunning waterfront location on Yas Island. The 18,000 capacity multi-purpose arena provides Abu Dhabi with year-round event space for sports, entertainment and MICE events.

 

Etihad Aviation Group CEO Tony Douglas said: "Expanding our portfolio of Abu Dhabi partners to further promote Yas Island as a leisure destination is an honour. Etihad Park is testament to our commitment in positioning the UAE capital as a world-class entertainment hub and marries well with our existing sponsorship of Etihad Arena and Abu Dhabi Formula 1 Grand Prix."

 

"Following government safety guidelines in response to the Covid pandemic, we look forward to jointly announcing with Flash Entertainment, an exciting calendar of events," noted Douglas.

 

Flash Entertainment CEO John Lickrish said: "As leaders in the region’s entertainment sector, we are delighted to have once again partnered with Etihad Airways in another landmark naming rights agreement."

 

"As the largest outdoor entertainment venue in the region, the 40,000 capacity arena has welcomed over 1.5 million fans since 2009, and hosted some of the biggest international A-list stars during events such as the Yasalam After-Race Concerts held over Abu Dhabi Formula 1 Grand Prix weekend," observed Lickrish. 

 

"The versatility and size of the venue means that it can host global superstars such as Coldplay, Beyonce and The Killers, and large-scale family and culinary events in the heart of Abu Dhabi’s entertainment hub - Yas Island," he noted. 

 

"At Flash Entertainment, we are working hard to ensure the safe return of live events and look forward to welcoming fans to the Etihad Park soon," he added.-TradeArabia News Service