The First Collection, a new lifestyle brand from integrated property developer The First Group, has revealed that it will open its first hotel under the brand - The First Collection Jumeirah Village Circle in Dubai, UAE.

The hotel, which is scheduled to open in September 2021, reflects the market-leading ambitions of The First Collection brand. The stunning 40-storey high-rise tower will house an array of sophisticated guest, dining and leisure facilities that will establish the hotel as a unique lifestyle destination located in the heart of New Dubai.

The First Collection Jumeirah Village Circle, which has been designed by acclaimed architectural firm NORR, will feature 491 guestrooms and suites, as well as a range of ultra-modern guest amenities designed to appeal to business and leisure travellers alike.

Highlights of the four-star property include an expansive swimming pool, gymnasium and sundeck, alongside separate male and female spa facilities. True to the broader scope of the brand, The First Collection Jumeirah Village Circle will become one of the precinct’s most sought-after dining destinations, thanks to its collection of bespoke signature restaurants.

Headlining the hotel’s outstanding dining facilities is Santè Ria, an ultra-hip, Latino-inspired venue that will serve up fresh flavours embodying the heart and soul of South America. Also included within the complex is Village Bistro - a vibrant, family-friendly venue that will offer an extensive à la carte menu and international buffets. Guests can also chill out by the hotel Terrace Pool with a drink or snack, or enjoy a BBQ as part of the hotel’s regular themed nights.

The First Collection Jumeirah Village Circle’s prime location places it close to the city’s top business precincts and leisure attractions. The hotel is just a 20-minute drive from Dubai’s famed coastline, Downtown Dubai and Dubai South, which is home to the Expo 2020 site.

“The First Collection Jumeirah Village Circle is one of Dubai’s most exciting new hotel openings of 2021,” said David Thomson, VP of The First Collection Hotels.

“The hotel will set new standards for upper midscale accommodation in the heart of this dynamic, up-and-coming precinct, and thanks to its world-class dining and leisure facilities, will become a popular destination in its own right, befitting the ambitions of The First Collection as a lifestyle-focused brand.”

Mark Patten, VP of Food & Beverage for The First Collection, said: “One of The First Collection’s brand pillars is that we empower communities and we are going to do just that through our restaurants at the hotel. Jumeirah Village Circle is one of Dubai’s most in demand residential communities, but has very limited options in terms of licensed, midscale restaurants to cater to the residential supply.

“The restaurants at The First Collection Jumeirah Village Circle will meet this demand in the area by offering exciting dining experiences, great food quality and value for money. In addition to Santè Ria and Village Bistro, there will be an exciting new concept coming soon to the 40th floor, so watch this space!”

George Ghaly has been appointed as the Cluster Hotel Manager of The First Collection Jumeirah Village Circle as well as the future opening of Dolphin Tower Business Bay, where he will oversee all of the hotel operations for both.

Ghaly has worked with some of the biggest hospitality brands in the Middle East for the past 12 years, and will be crucial in spearheading the opening and day-to-day operations of each, which are scheduled to welcome their first guests in the third and fourth quarters of 2021 respectively.

The opening of The First Collection Jumeirah Village Circle will be the first milestone in an exciting period for the brand, with new hotels soon to be brought under the umbrella of this exhilarating new lifestyle brand, a company statement said. – TradeArabia News Service