Tourist confidence in Germany’s Covid-19 safety soars: Survey
DUBAI, September 1, 2021
International tourists have lauded Germany’s Covid-19 safety precautions with the country ranking lowest for risk of infection in a new survey, while more tourists are now staying in Germany for longer, according to new data.
In a survey by IPK International, a tourist market research specialist, travellers were asked to rate Covid-19 infection risk in 18 markets and Germany was recognised for its efforts to keep tourists safe.
A study conducted by ForwardKeys, the global reference for business intelligence, tourism and travel trends, found that tourists flying into Germany are now booking longer stays, with the average length stay for June 2021 recorded as 10 days, compared with five days in 2019.
The same study highlighted an increase in group bookings, with parties of two or more people increasing from 73.9 to 84.2 per cent of bookings.
German National Tourist Board (GNTB) CEO Petra Hedorfer said: “Current data shows a change in travellers’ intentions, with more mindfulness, sustainability and social responsibility at the forefront and we want to reassure customers ot our commitment to sustainability.
"With the 'Feel Good' and ‘German.Spa.Tradition’ campaigns, we are communicating sustainable, quality products to conscious tourists.”
The new findings reinforce efforts by the GNTB to attract tourists following the ease of travel restrictions and meet a surge in demand for travel options centred around wellbeing and sustainability.
Germany began welcoming European Medicines Agency approved, fully vaccinated travellers on June 25.-TradeArabia News Service