CapitaLand Investment Limited’s lodging business unit – The Ascott Limited, has attained 28 accolades at the World Travel Awards 2021 Grand Final, attaining the title of ‘World’s Leading Serviced Apartment Brand’ in the Middle East, Asia, Europe and Oceania. 

 

Ascott emerged as the biggest winner with the greatest number of awards amongst serviced apartment players.  

 

Ascott’s CEO Kevin Goh said: “To be recognised during such extraordinary times is a strong validation of our quality lodging properties, as well as Ascott’s efforts to provide a haven for all our guests. I am honoured to celebrate this achievement with our staff who selflessly put the needs of others above their own. I am also grateful for the strong support from our owners, partners, and business associates.”

 

The serviced apartment brand is celebrating the occasion by launching the ‘Thank You’ campaign, whereby guests can earn up to 28 million Ascott Star Rewards (ASR) bonus points through its loyalty programme. Members reserving their direct booking, including those made on the discoverasr.com, until December 31 can enjoy 3,888 ASR bonus points, with the promotion valid for stays until March 31, 2022.

 

Goh added: “Despite Covid-19, Ascott continues to be the accommodation of choice for guests. This year, Ascott was the first hospitality company to offer guests complimentary health, wellness and security support during their stay. We have also added seven hotel brands to form a network of 14 brands on our new online platform discoverasr.com. 

 

"Ascott is also on track to achieve a record number of new units signed this year and the highest ever property openings. These are testaments of a resilient team who, in the harshest of winters, never lost sight of spring. We are excited to bring this momentum forward into 2022 and continue to deliver more of what Ascott has to offer.” 

 

ASR members continue to enjoy a slew of perks, from the points purchase feature and promotions; to the ASR Elite Status Match and CapitaStar-ASR Points Exchange programmes that allow members to gain more perks or upgrade their membership tier. 

 

Members also enjoy greater convenience and flexibility with the Discover ASR mobile app. It provides members with contactless services where they can search for deals, manage their membership, purchase and redeem points, perform mobile check-in and check-out, and make contactless payment. Launched in October 2020, the app has received over 220,000 downloads to date. 

 

The app’s latest features include allowing guests to customise their stay by sharing their pre-arrival and in-stay requests; earn points if they opt out of housekeeping service as part of Ascott’s Go Green initiative; and share feedback on their stay through a pulse survey in the mobile app. 

 

Guests staying with Ascott can access the in-app social wall and private messaging features which allow them to interact with fellow guests or communicate privately with the serviced residence’s front desk. Guests will soon be able to purchase vouchers via the app for their next stay. 

 

Within the region, the brand was awarded ‘Middle East’s Leading Serviced Apartment Brand’, and ‘Saudi Arabia’s Leading Serviced Apartment Brand’ on a cluster level, while four properties bagged honours on a local level in the Middle East & Turkey. 

 

Ascott Rafal Olaya Riyadh was awarded the title of ‘Saudi Arabia's Leading Serviced Apartment Brand 2021’ in the Kingdom.  

 

For the UAE, the luxury residences of Ascott Park Place Dubai won the ‘UAE’s Leading Serviced Apartment 2021’ and Citadines Metro Central Dubai achieved the ‘Dubai's Leading Serviced Apartments 2021’.  

 

The Somerset Maslak Istanbul earned the title of ‘Turkey’s Leading Serviced Apartments’ for the third consecutive year. 

 

Ascott’s Managing Director in Middle East, Africa, Turkey and India Vincent Miccolis said, “It is a humbling honour to attain the title of Middle East’s Leading Serviced Apartment Brand. Our staff have showcased their perseverance and dedication in ensuring each guest is met with a comfortable and memorable experience at Ascott properties. Despite the past year’s challenges, Ascott properties have displayed outstanding performances, which has resulted in attaining these prestigious accolades. 

 

"This would also not be possible without the support of our loyal guests and we wish to share this proud moment with them through the Ascott Star Rewards loyalty programme. I want to thank all our team members and guests for their trust in us as their preferred hospitality destination.”  

 

The Ascott Limited is geared to open 19 properties within the Middle East, Turkey and Africa in the up-coming years.-TradeArabia News Service