JA Resorts & Hotels, a legacy UAE brand, will open Soul Beach, a brand-new 3,000-sq-m beach club set against a backdrop of azure blue seas and expansive private white sand in Dubai on February 4.

Perched on the edge of the marina within the manicured grounds of JA The Resort, this new beach club venue consists of an infinity pool, indoor and outdoor restaurant and lounge, Aperol Lounge, Estrella Beach Bar, alongside a huge rooftop event space.

The new destination is a beach club with a difference, a colourful and vibrant concept that encourages individuality with soulful music and moreish food, offering a canvas for ‘everything to come to life’. A resident DJ is positioned high above the beach, offering an eclectic mix of house music styles –funky, vocal, tech and progressive, while the culinary offerings are inspired by the South of France.

There are multiple chill and lounge areas; from the impressive beach to the centre-stage infinity pool, individual beach-bar lounges with comfortable beanbag seating, to the eye-catching 26-metre-long sunbed.

Reminiscent of famous Ibiza pre-party hotspots, Soul Beach hosts daily sunset rituals, where performers and fire dancers welcome the change from day to night with celebratory party ceremonies. Entry to Soul Beach provides full day access to all areas at AED150 ($41) per person, Monday to Friday – with AED100 redeemable on food and beverage, and AED200 per person on Saturday and Sunday – with AED150 redeemable on food and beverage.

Shisha is served on the beach, lounge and in individual cabanas, while the mixology offering includes an extensive creative cocktail menu of Soul Signatures, Soul Gins, Soul Collins and Soul Twists as well as a myriad of wines, beers, and spirits. The South of France inspired menu features a large array of decadent dishes with a special focus of seafood, such as French Riviera Tuna Salad – a superbly fresh deconstructed Niçoise, Bouillabaisse – the classic Provençal seafood soup with grouper, sea bass, red mullet and clams and Grilled Lobster dripping with spicy tarragon butter.

Diners can choose from light bites like the Pissaladiere, the signature flatbread from the regions of Liguria and Nice, topped with caramelized onion, anchovies and black olives or the heartier Wagyu Striploin delicately flavoured with harissa chimichurri.

The new venue is also set to host a full programme of lively events and collaboration nights in 2022, including a Ladies Day, Sunday Brunch called La Vie en Rose, a Saturday Pool Party and Latin Fest, to be announced in the coming months. Soul Beach Dubai can be found on Instagram and Facebook. – TradeArabia News Service