Hyatt Hotels Corporation said that a Hyatt affiliate has entered into a franchise agreement with Thera Island Suites, owners of Magma Resort Santorini, managed by Athens-based SWOT Hospitality, expected to open in May 2022.

The hotel will join The Unbound Collection by Hyatt as the first Hyatt-affiliated resort in the Greek islands, featuring 59 guestrooms, including 24 suites. The signing underscores Hyatt’s strategy to grow its brand footprint in the leisure and independent collection segments across key European leisure destinations.

Magma Resort Santorini will resemble a re-imagined traditional Cycladic dwelling by incorporating a sustainable yet modern exterior design that seamlessly integrates the lava-made and stone elements with the overall island’s ambience. All 59 guestrooms and suites, 46 of which will feature private pools and hot tubs, will enjoy unobstructed views of the Aegean Sea and Anafi Island.  

Magma Resort Santorini will offer one-of-a-kind, modern and personalized luxury guest experiences. Nestled among traditional old vineyards, the resort will be located on the lava-made slopes of Vourvoulos, in close proximity to picturesque lava sand beaches on the northeast part of the island and popular cosmopolitan destinations such as Fira and Oia, known for its Instagram-worthy sunsets.

The resort’s culinary experience, Magma by Spondi, will be curated by a two-starred Michelin chef and honorlocal agriculture and seasonal ingredients in a contemporary and inventive interpretation. The restaurant’s menu will feature signature dishes and other fine dining options paired with renowned wines from the rich viticulture for which the island is known.

“We are thrilled to work with SWOT Hospitality and are excited to announce The Unbound Collection by Hyatt brand’s upcoming entry into the Greek Islands with Magma Resort Santorini,” said Peter Norman, senior vice president of development for EAME & SWA, Hyatt.

“The expansion of our luxury and independent collection brands in popular leisure destinations in Europe plays a central role in our growth strategy as we aim to satisfy the increasing leisure demand from travellers looking for story-worthy experiences.”

Santorini is one of Greece’s most visited islands, famed for its association with the lost island of Atlantis. In light of its continued growth in popularity, it has been chosen by the Ministry of Tourism and the European Bank to be a focus area for sustainable tourism. The island is well-known for its extraordinary, picturesque beaches, dramatic cliffs overlooking the caldera and iconic sunset views.

“We are very pleased to be part of the Hyatt family by introducing The Unbound Collection by Hyatt brand to Greece, and the story-worthy experiences that will come with its brand recognition. Together with Hyatt, we aim to set a new benchmark for hospitality in the destination," said Stefanos Papakaliatis, managing partner at Thera Islands Suites. – TradeArabia News Service