The transformation of Sheraton Hotels & Resorts, the most global brand within Marriott Bonvoy’s portfolio of 30 extraordinary hotel brands, continues to gain momentum in Europe, the Middle East, and Africa (EMEA) with six redesigned properties exemplifying the modernised design concept.

 

The properties are: Sheraton Jeddah, Saudi Arabia; Sheraton Amsterdam Airport, Netherlands; Sheraton Frankfurt Airport, Germany; Sheraton Grand Krakow, Poland;  Sheraton Djibouti, Djibouti; and Sheraton Tel Aviv, Israel. 

 

The refreshed hotels join the growing number of properties around the world displaying the brand’s design transformation, with nearly 50 hotels globally – including four other properties in EMEA – expected to be completed by year’s end, said the group.

 

“Following the transformation of two marque destinations in Dubai and Istanbul, a further six hotels in EMEA have entered a new chapter showcasing the brand’s new vision,” said Sandra Schulze-Potgieter, Vice President, Premium & Select Brands, Europe, Middle East and Africa, Marriott International. “As Sheraton continues to inspire new journeys this year, we look forward to welcoming guests to enjoy all the familiar comforts of the brand, but with fresh, contemporary updates.”

 

The new approach draws on the brand’s roots as a community hub with places to connect and be productive. The design balances timelessness with a fresh and modern feel, creating an environment where guests feel comfortable and at ease whether working, meeting or relaxing. Built with its global, productivity-focused guest in mind, Sheraton’s new elevated food and beverage philosophy and seamless technology integration are additional focal points of the brand’s transformation.

 

Sheraton Jeddah Hotel, Saudi Arabia

Jeddah’s iconic Sheraton Jeddah Hotel has been a landmark of the city’s waterfront for more than 30 years, with an exclusive location on the North Corniche, just 10-minutes’ walk from the Jeddah Corniche Circuit. Following a year-long renovation, Sheraton Jeddah Hotel offers 172 completely redesigned rooms and suites. From spacious 28 sq m to an expansive 138 sq m Royal Suite, each guest room is flooded with natural light featuring soft finishes and light wood tones, tools for productivity and breath-taking views of the Red Sea. 

 

A focal space of the hotel’s transformation, the elevated and expansive lobby is reimagined as a holistic, open area. Here, all-day dining venue Thrive Café serves international and local cuisine, and the brand’s Community Tables, tech-enabled Studios, and Booths provide communal or private spaces to work and connect.

 

Surrounded by local attractions, the hotel is a popular leisure destination for residents and travellers with direct access to explore the Red Sea’s coral reefs either snorkelling or diving. Additional facilities include three elevated dining venues, an outdoor swimming pool, Sheraton Fitness Centre, five meeting rooms, and a ballroom with private access. 

 

Sheraton Djibouti, Djibouti

 

Located on the Plateau du Serpent in the old Diplomatic Quarter and walking distance from downtown, Sheraton Djibouti was the first international hotel to open in the capital and holds special memories for many Djiboutians who have gathered at the hotel for family occasions and cultural celebrations over the hotel’s 40-year history. The 185-guestroom hotel is the first Sheraton in Africa to debut the brand’s new vision following a multi-million-dollar investment. The new lobby serves as the heart of the guest experience featuring a refreshed and contemporary aesthetic, and new signatures such as Community Tables, Studios, and &More by Sheraton. Additional amenities include a sophisticated Sheraton Club lounge, swimming pool, private beach, 24-hour fitness room, updated meeting spaces and ballroom, and phased remodelled guestrooms and suites. 

 

Sheraton Tel Aviv, Israel

A landmark in the city, Sheraton Tel Aviv has undergone extensive renovations to introduce the brand’s new, intuitive, and holistic design approach with places for guests to gather. The hotel features &More by Sheraton – the brand’s bar, coffee bar, market concept. Serving as an anchor of the public space, &More by Sheraton serves coffee and pastries in the morning, craft beer and cheese plates in the evening, and premium, workable grab and go food throughout the day. The new public spaces also feature the brand’s signature Community Tables, Studios and Booths. 

 

The new Sheraton Club, on the 18th floor, is available to Marriott Bonvoy Elite members and guests who upgrade their stay. From here, guests can take in the sprawling views across the Mediterranean Sea and the city. True to the brand’s vision, the exclusive space is welcoming, stylish, and purposefully and offers complimentary breakfast, evening appetisers, and a selection of refreshments. The spacious 318 guest rooms and suites have also been fully transformed to natural light-filled spaces with a warm, residential appeal along with new tools for productivity including a height-adjustable worktable with integrated power and charging stations. 

 

This iconic beachside hotel is a perfect destination for leisure travellers, located in the heart of the Herbert Samuel Boardwalk and overlooking the coastline. -TradeArabia News Service