Outletcity Metzingen, Europe’s largest luxury retail outlet has appointed Aviareps Middle East as its Destination Marketing & Public Relations Representative in the Middle East.

The representation, which comes into immediate effect, will see Aviareps promote Outletcity Metzingen to consumers and outbound travel industry professionals located in the UAE, Saudi Arabia, Qatar, Kuwait, Bahrain and Oman, through targeted marketing and public relations activities.

Outletcity Metzingen provides a comprehensive range of services and tourist offerings making it a pioneer of factory outlet centres in Europe. Today it attracts over 4.2 million visitors every year, representing 185 nationalities, with an increasing number of those visitors hailing from the Gulf Countries. In order to support and grow this trend, the decision was made for Outletcity to further commit to the market with an opening of a representative office, located in Dubai, to serve the region and provide real time, on the ground support to its Gulf region travel industry partners.  

Angela Rieger, International Partnership Manager, Outletcity Metzingen said: “We are very pleased to work with Aviareps Middle East and to finally have a permanent physical presence in the GCC market. We see a huge opportunity and potential to further grow this region and see Aviareps as our trusted partner to achieve those goals.

“With over 150 premium and luxury brands, endless selection of styles and reduced prices by up to 70%* throughout the year, Outletcity Metzingen is destined to become a must-visit destination for all shopping and fashion enthusiasts as well as general travellers from the Gulf Countries who are planning a visit to Europe.”

Metzingen is based in the Swabian Alps next to the famous Black Forest region in southwest Germany which attracts thousands of visitors from the Middle East alone each year. The city is also located near to one of the world's most beautiful theme parks; Europa-Park and Baden-Baden; a renowned historic town with many award-wining spas.

Metzingen is only 30-minute drive from Stuttgart, the home city of Mercedes Benz and Porsche. The train journey time between the two cities is around 35 minutes and covers around 50 km of beautiful nature landscapes.

Outletcity Metzingen hosts a wide selection of restaurants that offer vegan, vegetarian, European and Asian dining options. In addition to a tax refund centre, welcome centre, luggage storage, prayer rooms, free WIFI, and an on-site hotel that is expected to be open in autumn 2023.

For premium and contemporary shopping experience, Outletcity Metzingen has introduced an integrated information centre that speaks in many international languages including Arabic.

Glenn Johnston, Vice President Middle East & Global Public Affairs, Aviareps said: “We are privileged to work with Outletcity Metzingen and assist in building its profile, awareness and demand within the Gulf region as a retail destination of quality experiences combined with exceptional value.

“By working closely with our regional travel agencies and industry partners, as well as utilizing our strong media and social media content creator networks, we look forward to firmly establishing Outletcity Metzingen in the forefront of the Middle East’s minds as Europe’s undisputed capital for outlet shopping.” – TradeArabia News Service