URB, a global leader in developing sustainable cities, plans to develop the world’s largest agritourism destination in Dubai, providing food security & entertainment, while also creating more than 10,000 jobs & promoting a green economy.

Planned to be located in Dubai’s desert, the project Agri Hub by URB will promote a new agritourism experience, whilst offering fun and adventurous services as well as amenities.

Agritourism, short for agricultural tourism, is commonly defined as an activity where members of the public visit a farm for educational, recreational, or retail purposes. One of the main benefits of agritourism is the sustainability of rural communities, heritage and cultural landscapes. Agritourism provides green job opportunities thus increasing the income of local residents. It also enhances the quality of life of farmers and consumers, whilst improving the environment & enriching the local culture.

The new hub will also feature a nature & heritage conservation centre, ecotourism centre, an Agri-tech institute & a restorative wellness centre.

Baharash Bagherian, CEO of URB, explained the significance of the project in transforming Dubai’s rural and suburban districts into popular places of interest: “Dubai’s rural and agricultural rich communities are best positioned to become a global benchmark for agritourism. Agri Hub is a highly attractive and activity-rich environment, which will transform Dubai into the world’s best rural visitor attraction in the world.

“It will provide spaces for local farmers to sell their products directly from their farms, whilst offering a new eco-friendly shopping, dining & edutainment experience for visitors. Beyond becoming a new tourism experience in the countryside and wilderness of Dubai, the project will also promote greater health, wellbeing, and prosperity for rural local inhabitants. Ultimately, it will serve as an innovative blueprint for decarbonized rural tourism hubs of the future.”

The typology of the hub provides visitors with a unique agritourism experience whilst giving them a sense of being outside in nature. Agri Hub is intertwined with a unique landscape offering outdoor leisure facilities, camps & lodges. Some of the project’s environmental features include 100% renewable energy, 100% water recycling, bio-saline agriculture, green transit systems and onsite zero waste management. – TradeArabia News Service