More than 400 local and international executives in travel and tourism recently gathered in Amsterdam for the MarketHub Europe.

Organised by travel tech company Hotelbeds the event combined a conference and trade show at the nhow Amsterdam RAI.

This is the first time that Hotelbeds has brought its flagship event to The Netherlands. are expected to attend to hear some of the biggest names in tourism and tech speak. These include NH Hotels (part of Minor), easyJet holidays, Google, Telefonica and The World Travel and Tourism Council.

“We’re thrilled that the MarketHub is back for the first time since 2019 and in this vibrant city of Amsterdam, where we have been so warmly welcomed,” said Carlos Muñoz Capllonch, Chief Commercial Officer at Hotelbeds. “Our theme for this year is ‘Where Next?’ and I’m sure we’re going to have some insightful and lively discussion focused on the traveller of tomorrow and what they expect the industry to deliver.”

The conference programme covered a diverse range of topics including; how travel can become a force for good; the power of personalised service; how innovation and tech can shape travel; and the generation of disruption. Additional speakers also included Morgan Stanley, Experience Kissimmee, the Global Sustainable Tourism Council, Discover Puerto Rico, Rixos Hotels, the Clermont Hotel Group and Accor Hotels. – TradeArabia News Service