TBO.com, a global leading travel distribution platform, recently hosted a series of TBO Iftars for its travel agents across UAE, Kuwait, Qatar, Azerbaijan, Malaysia and Indonesia.

While the Iftars in UAE were sponsored by their strategic partner - Saudi Tourism Authority, the events at Kuwait and Qatar were sponsored by the Hilton Group.

Commenting on this unique initiative, Sameh Fouad, Commercial Director MEA said: “We are truly honoured to host this special occasion during this Ramadan and was overwhelmed with the response from both our customers & partners. To engage them face-to-face beyond the routine business setting was highly appreciated by all.”

Shyam Sunder, VP Marketing added:"Our platform essentially connects Travel Buyers and Suppliers online. To facilitate that offline, was the opportunity we saw with this initiative. In fact, we were told that we were the only travel platform brand from the region to execute this at scale.”

Over 750 Travel Agents owners & Bookers attended the events across 7 cities which includes Dubai, Abu Dhabi, Kuwait, Qatar, Baku, Kuala Lumpur & Jakarta.

Summing up, V K Balaji, General Manager & Chief Strategy Office said: “A large percentage of our customers practice Ramadan across key markets and based on the success we have had so far, we look forward to scaling this to other centres as well next year.” – TradeArabia News Service