The St. Regis Saadiyat Island Resort and Al Wathba, a Luxury Collection Desert Resort & Spa, Abu Dhabi have appointed  Alina Abramovich to the position of Multi-Property Director of Marketing

Alina, with 10 years of experience in luxury hospitality PR and marketing, is a highly skilled communications professional who brings a proven track record for achieving exceptional results for prestigious global properties.  

A Global Marketing graduate and brand ambassador for the University of Westminster in London, her career has seen her take on important roles at award-winning international hotel chains such as Kempinski, Radisson and Accor, and be recognised in the 2022 Hotelier Middle East Marketing Power List.

Bringing a wealth of experience in all aspects of marketing, advertising, public relations and event planning, she comes straight from her most recent position as Director of Marketing at Kempinski Hotel Mall of the Emirates in Dubai, where she oversaw the creation and management of the brand identity for the hotel and all its outlets.

In her new capacity, Alina will be responsible for developing and executing marketing strategies for The St. Regis Saadiyat Island Resort and Al Wathba, a Luxury Collection Desert Resort & Spa, Abu Dhabi. Her high-powered role will also encompass other important tasks such as creating cutting-edge marketing campaigns, and promoting the positioning of both palatial hotels to drive further business growth.

Moustafa Sakr, Area General Manager, Luxury Hotels & Resorts, Abu Dhabi at Marriott International said: "We are thrilled to welcome Alina Abramovich to our team as Multi-Property Director of Marketing. With her extensive experience in the luxury hospitality industry and her expertise in marketing, we are confident that she will be a valuable asset to our team and play a key role in boosting the success of both her properties. Her diligent, detail-orientated and dedicated character and positive outlook perfectly complement the distinguished and authentic spirit of both hotels, and I am excited to see how she grows and matures into her role.”

Alina Abramovich added: “I am thrilled to take on this new role with two of the most special, exclusive and unique luxury properties in the UAE. It is an honour to work with such world-renowned luxury hotel brands and to be given the chance to devise and implement their marketing strategies, and I am so happy to have such a talented team supporting me. I look forward to collaborating further with colleagues across the organisation, and delivering even more transformational and memorable experiences for sophisticated travellers from across the globe." – TradeArabia News Service