Holiday Factory, a leading tour operator in the UAE, has launched Holiday Factory Premium on the opening day of the prestigious Arabian Travel Market (ATM) 2023, the biggest tourism event in the middle east.

With the launch of Holiday Factory Premium, the award-winning tour operator aims to revolutionise the UAE tourism market once again, just as it did with its launch in 2011, by providing unbeatably priced holiday packages that captured the unserved mid-income UAE residents.

“Research of the UAE market shows that 1/3rd of the UAE population seeks premium holidays and is underserved with all-inclusive packages at the right price,” said Sandra Dammrich, General Manager.

About 95% of the premium holiday seekers book holidays by themselves, while 73% of travelers prefer to have their holidays and tours organized for them, the company said.

Instead of booking their flights, hotels, and other services individually, service by service, flight by flight, which results in a long and tedious process, the customer can now book an entire premium holiday package in a one-stop-online platform.

Travellers can select from popular destinations such as Switzerland, Maldives, Italy and others or opt for unexplored wonders like the Northern Lights of Finland, where they spend a night at an authentic yet luxurious Ice Igloo. All packages include direct flights with well-known local UAE airlines such as Emirates, Etihad, Flydubai or other reputable international airlines, as well as premium hotels, superior transfers, travel insurance and fully guided daily tours to truly experience the destination the premium way!

Holidaymakers can choose to travel in small, guided groups with like-minded travellers for a more affordable option or to travel privately for an exclusive guided experience.

In recent years, online shopping has become integral and extremely important. Holiday Factory Premium recognises that and gives a seamless, one-stop-shop online booking experience. – TradeArabia News Service