Holiday Factory, the leading and award-winning tour operator in the UAE, has announced the launch of its new brand, “Holiday Factory Premium” at the Arabian Travel Market event 2023 held at Dubai World Trade Centre.

 

“The UAE market has a unique demographic landscape with an exponentially growing expat population. The region has experienced rapid economic growth which has resulted in increase in disposable income of its residents. Which in turn has created a surge in demand for Premium holidays,” says Namrata Bhatia, Director Marketing at Holiday Factory.

 

“Research of UAE market suggests, 1/3rd of the population is seeking for premium holidays and is underserved with all-inclusive packages at the right price,” says Sandra Dammrich, GM at Holiday Factory Premium.

 

Reshaping outbound market

After successfully serving the UAE middle-class segment with unbeatably priced holiday packages, Holiday Factory is now set to reshape the “Premium” outbound travel industry with its exciting selection of popular and unexplored destinations such as Switzerland, Italy, Maldives, Northern lights of Scandinavia with an Ice igloo experience etc.

 

Packaged with only Direct Flights from all local airlines such as Emirates, Etihad, Fly Dubai etc, and other reputed international airlines, Premium hotels, transfers, insurance, and curated daily expert-guided tours to truly experience a destination the Premium Way.

 

“73% of Premium holiday seekers, residing in the emirates, are looking for all-inclusive holiday packages and 95% of those end up booking by themselves. It’s a long, tedious process of endlessly researching and creating a self-itinerary which ends up being cost-ineffective,” said Ekaterina Malikova, Product manager at Holiday Factory Premium.

 

Curating experiences

"As travel experts, we curate an entire holiday experience of unparalleled luxury at cost-effective prices," added Malikova.

 

In recent years, the importance of online shopping has grown massively, and Holiday Factory Premium recognises that customers crave a seamless, simple booking experience. Our one-stop-shop online booking platform allows clients to book their dream holiday within minutes!-- TradeArabia News Service