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Air France to unveil iconic dress collection to mark 90th year

Air France celebrates 90 years by unveiling iconic dresses

Paris, September 1, 2023

Air France will mark its 90th anniversary on October 7, 2023, by unveiling a collection of five iconic dresses that embodies the company’s legendary history.

Xavier Ronze, Head of the costume design workshops at the Paris Opera ballet, has been entrusted with the creation of this collection that will interpret the different hallmarks of the airline – aircraft and technology; uniforms and fashion; its iconic posters promoting its vast network; fine dining and tableware; design and architecture.

Further, Air France has naturally chosen the Galeries Lafayette, a temple of fashion in the heart of Paris, to showcase this original dress collection as part of its anniversary celebrations. From September 28 to October 10, 2023, it will be retracing its legendary history and high-flying elegance in an aim to go forward and embrace the future in the 12 windows of the famous store.

Created from the merger of Air Orient, Air Union, Société Générale de Transports Aériens, the Compagnie Internationale de Navigation Aérienne and Aéropostale, Air France was officially inaugurated on October 7, 1933.

Ever since, the company has continued to create its legend by promoting the French art of travel around the world. Air France today offers its customers close to 1,000 daily flights to 200 destinations with a fleet of more than 240 aircraft.

In 2023, Air France is celebrating 90 years of elegance, technology, innovation and comfort on board its aircraft; 90 years of travel, fine dining, design, haute couture, art and architecture.

Air France is also teaming up with a selection of luxury French brands – Vanessa Bruno, Delsey, Bernardaud, Brun de Vian-Tiran and Le parapluie de Cherbourg – as part of its ambition to continue to promote French know-how. This collection is exclusively available at the Galeries Lafayette.

And for the very first time in its history, Air France is offering visitors the opportunity to purchase original tableware signed by the painter Jean Picart Le Doux and used on board its La Première and Business cabins between 1966 and the 2000s. The proceeds from the sale of these items will be donated to the Air France Foundation, which has been committed to supporting children around the world for 30 years.

Throughout this anniversary period, Air France is offering visitors the chance to attend real fashion shows retracing 90 years of French elegance, together with Galeries Lafayette. Models dressed in the uniforms of pilots, cabin crew, airport staff and mechanics will be on show in a dedicated area of the store to retrace the company's legendary uniform heritage, past and present. – TradeArabia News Service




Tags: | Air France | Galeries Lafayette |

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